Digital Experience Platform Expresia Launches Worldwide
Niko Pajkovic — January 26, 2022 — Business
References: expresia & martechseries
Expresia, a brand-oriented all-in-one SaaS digital experience platform, has officially launched worldwide for general availability. According to the company, the new platform aims to empower brands, developers, and agencies by offering them a suite of powerful Saas-based tools and workflows that will ready them for the "digital-first future."
In addition, Expresia acknowledges that in today's digital landscape, online buying journeys must be engaging, personalized, and omnichannel. As a result, the platform boasts 100% API-driven architecture, allowing organizations to thoroughly revamp their approach to digital across multiple brand touchpoints -- even for internal staff and operational interactions.
“Expresia is the tool of choice for a seamless digital customer experience since it can be leveraged to deliver fully customized and efficient experiences for every touchpoint of our digital business, both customer-facing and back-office,” said Domenic Sgambelluri, Director of Operations at iCapital Financial Services.
Image Credit: Expresia
In addition, Expresia acknowledges that in today's digital landscape, online buying journeys must be engaging, personalized, and omnichannel. As a result, the platform boasts 100% API-driven architecture, allowing organizations to thoroughly revamp their approach to digital across multiple brand touchpoints -- even for internal staff and operational interactions.
“Expresia is the tool of choice for a seamless digital customer experience since it can be leveraged to deliver fully customized and efficient experiences for every touchpoint of our digital business, both customer-facing and back-office,” said Domenic Sgambelluri, Director of Operations at iCapital Financial Services.
Image Credit: Expresia
Trend Themes
1. All-in-one Saas Solutions - Expresia's brand-oriented all-in-one SaaS digital experience platform offers a disruptive innovation opportunity for companies seeking to streamline their digital workflows and tools.
2. Omnichannel Api-driven Architecture - Expresia's 100% API-driven architecture provides an innovative solution for companies looking to revamp their digital approach across multiple brand touchpoints.
3. Personalized Online Buying Journeys - Expresia's ability to create engaging and personalized online buying journeys presents a disruptive innovation opportunity for companies seeking to improve their customer experience.
Industry Implications
1. Brand Management - Expresia's brand-oriented digital experience platform offers a disruptive innovation opportunity for companies looking to enhance their brand management capabilities.
2. Digital Marketing - Expresia's all-in-one SaaS digital experience platform presents a disruptive innovation opportunity for agencies seeking to streamline their digital marketing workflows.
3. Ecommerce - Expresia's personalized and omnichannel digital experience capabilities offer a disruptive innovation opportunity for eCommerce companies looking to improve their online customer journeys.
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