Gatorade's 'Experience G' Contest for Sports Fanatics
Shelby Lee Walsh — January 22, 2010 — Marketing
Gatorade has recently launched their new 'Experience G' contest, which gives fans on facebook the chance to win front row tickets to big events. Each month, there will be a different challenge, and a 'lifetime experience' as the reward.
When describing the contest to Trend Hunter, we were told that the goal is to offer fans experiences that money simply can't buy... So if you are a sports fan, follow the Gatorade Fan Page and watch out for the next contest and more juicy details on the exciting 'Experience G' contest.
In the wise words of Gatorade, "Keep your eyes on the G."
When describing the contest to Trend Hunter, we were told that the goal is to offer fans experiences that money simply can't buy... So if you are a sports fan, follow the Gatorade Fan Page and watch out for the next contest and more juicy details on the exciting 'Experience G' contest.
In the wise words of Gatorade, "Keep your eyes on the G."
Trend Themes
1. Social Media Fan Engagement - Using Facebook contests to engage sports fans and offer unique experiences.
2. Experiential Marketing - Creating memorable and exclusive experiences for consumers through contests and challenges.
3. Brand Loyalty Building - Providing fans with opportunities to win one-of-a-kind experiences to strengthen brand loyalty.
Industry Implications
1. Sports Marketing - Using social media platforms to engage fans and create unique experiences in the sports industry.
2. Beverage Industry - Using experiential marketing strategies to enhance brand loyalty and engage consumers in the beverage industry.
3. Social Media Platforms - Providing opportunities for brands to connect with consumers through interactive contests and promotions.
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