ExklusivHAUS First House of Gold is the World's Most Expensive Property
Corinne Guirgis — August 6, 2011 — Art & Design
References: exklusiv-haus.ch & ifitshipitshere.blogspot
If you think you've seen luxury living, think again, because the ExklusivHAUS First House of Gold is a $12 billion waterfront mega mansion that makes the White House look small. The home was built in collaboration with the famous Stuart Hughes, whose specialty is extravagantly expensive, custom luxurious items from billion-dollar yachts to million-dollar iPads. The home took five and a half years to complete and lies in a secret location in Switzerland near the Italian border.
Commissioned for a high-end client who wanted something truly extraordinary, the home certainly goes above and beyond his demands, with eight bedrooms, a 400-square-meter terrace, and over 200,000 kilograms of solid gold and platinum fixtures and fittings? If that wasn't enough extravagance for one home, If It's Hip It's Here writes that "the specially designed flooring throughout is made from meteoric stone with shavings of original 65 million year old T-Rex Dinosaur bones embedded in each tile." Whoever said a home can't be worth its weight in gold never saw this place!
Implications - Excessively exclusive luxurious products, usually characterized by excessive price points and production in limited numbers, are catered to a very small, but devoted consumer base whose consumer priorities are centered on extravagance and luxury.
Commissioned for a high-end client who wanted something truly extraordinary, the home certainly goes above and beyond his demands, with eight bedrooms, a 400-square-meter terrace, and over 200,000 kilograms of solid gold and platinum fixtures and fittings? If that wasn't enough extravagance for one home, If It's Hip It's Here writes that "the specially designed flooring throughout is made from meteoric stone with shavings of original 65 million year old T-Rex Dinosaur bones embedded in each tile." Whoever said a home can't be worth its weight in gold never saw this place!
Implications - Excessively exclusive luxurious products, usually characterized by excessive price points and production in limited numbers, are catered to a very small, but devoted consumer base whose consumer priorities are centered on extravagance and luxury.
Trend Themes
1. Excessively Exclusive Luxury - A trend of creating extremely high-end, limited edition products that cater to a small group of consumers seeking ultimate extravagance and luxury.
2. Customized Extravagance - A trend of commissioning custom-made, luxury items that go above and beyond traditional luxury standards, appealing to ultra-high-net-worth individuals.
3. Extravagance in Residential Real Estate - A trend of building outrageously luxurious and opulent homes that push the boundaries of luxury living, attracting buyers who value exclusivity and unique features.
Industry Implications
1. Luxury Goods - The luxury goods industry is positioned to cater to the demand for excessively exclusive, high-end products that cater to the ultra-rich.
2. Custom Manufacturing - The custom manufacturing industry has an opportunity to create personalized, extravagant products for clients who demand unique and customized luxury items.
3. Real Estate Development - Real estate developers specializing in the ultra-luxury residential market have an opportunity to tap into the demand for outrageously luxurious and exclusive properties.
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