Exercise Powered Micro-Island Gyms on Waterway Paths
Katie Cordrey — October 22, 2009 — Eco
References: archinode & ecofriend.org
Architect Mitchell Joachim and personal exercise trainer Douglas Joachim have proposed floating exercise powered gyms for New York's waterways. The cost-effective, environmentally friendly urban exercise powered gyms will help connect New York City dwellers to nature as they exercise.
Not only will patrons expend caloric energy when they workout, their exercise will power the moving gyms' locomotion and water purification while enjoying an exercise-driven change of view in a exercise-powered gym floating on water.
Implications - Healthy living has extended itself to now incorporate exercise and unique products. Companies who are looking for an active target market of consumers should consider marketing toward those consumers in pursuit of healthy lifestyles. These such consumers will jump at the chance to purchase products that will help them attain these healthy lifestyles.
Not only will patrons expend caloric energy when they workout, their exercise will power the moving gyms' locomotion and water purification while enjoying an exercise-driven change of view in a exercise-powered gym floating on water.
Implications - Healthy living has extended itself to now incorporate exercise and unique products. Companies who are looking for an active target market of consumers should consider marketing toward those consumers in pursuit of healthy lifestyles. These such consumers will jump at the chance to purchase products that will help them attain these healthy lifestyles.
Trend Themes
1. Floating Gyms - Opportunity for businesses to develop and offer exercise-powered gyms that float on water, providing a unique and eco-friendly workout experience.
2. Connected to Nature - Potential for businesses to create fitness facilities that connect users to nature, promoting an active and immersive outdoor exercise experience.
3. Calorie-powered Technology - Innovative opportunity for companies to develop exercise equipment or devices that harness and convert caloric energy into power for other functions.
Industry Implications
1. Fitness Equipment - The fitness equipment industry has the potential to embrace disruptive innovation by designing and manufacturing exercise-powered equipment that incorporates renewable energy sources.
2. Eco-tourism - The eco-tourism industry can leverage the concept of floating gyms to offer unique exercise experiences in natural surroundings, attracting health-conscious tourists.
3. Renewable Energy - The renewable energy industry could explore partnerships with gymnasiums to develop technologies that efficiently capture and utilize caloric energy generated during exercise.
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