One World Running
Marissa Brassfield — August 30, 2008 — Eco
References: oneworldrunning.blogspot & luxist
Running is one of the most basic athletic activities to take up: it doesn't require expensive equipment like hockey, baseball or tennis, but the price of a good pair of running shoes often inhibits less fortunate individuals to participate in this primal sport. One World Running is a charity based out of Denver, Colorado. Since 1986, the organization has collected new and slightly used running shoes and distributed them around the world to the children and adults that need them most.
Most recently, One World Running sent shoes to Belize, where on May 22 a new 4-mile race was run by Special Olympics students at the capitol. The students received their shoes the day before the race, and the well-attended event was documented on local television.
One World Running asks for new or lightly used shoes, but the charity frequently receives shoes that are beat up and unsuitable for the program. These shoes are sent to Nike's plant in Beaverton, Oregon through Boulder's Eco-Cycle program. There, the shoes are ground up and made into running tracks and playgrounds through Nike's Reuse-a-Shoe program.
There are shoe drop-off locations for One World Running in several different parts of North America: Boulder, CO; Richmond, VA; Miami, FL; and Ontario, Canada.
Most recently, One World Running sent shoes to Belize, where on May 22 a new 4-mile race was run by Special Olympics students at the capitol. The students received their shoes the day before the race, and the well-attended event was documented on local television.
One World Running asks for new or lightly used shoes, but the charity frequently receives shoes that are beat up and unsuitable for the program. These shoes are sent to Nike's plant in Beaverton, Oregon through Boulder's Eco-Cycle program. There, the shoes are ground up and made into running tracks and playgrounds through Nike's Reuse-a-Shoe program.
There are shoe drop-off locations for One World Running in several different parts of North America: Boulder, CO; Richmond, VA; Miami, FL; and Ontario, Canada.
Trend Themes
1. Running Shoe Donations - Disruptive innovation opportunity: Creating more efficient and transparent donation processes to increase access to running shoes for less fortunate individuals.
2. Shoe Recycling Programs - Disruptive innovation opportunity: Developing advanced technologies to recycle old, beat-up shoes into new materials for various applications, such as running tracks and playgrounds.
3. Sports Charity Initiatives - Disruptive innovation opportunity: Utilizing technology and social media platforms to amplify the impact and reach of sports charity programs, like One World Running.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Integrating sustainable materials and ethical manufacturing practices into the production of running shoes to support charitable initiatives like One World Running.
2. Waste Management - Disruptive innovation opportunity: Implementing innovative waste recycling technologies to efficiently process and repurpose old running shoes, contributing to a circular economy.
3. Charitable Organizations - Disruptive innovation opportunity: Adopting digital platforms and data analytics to enhance the efficiency and transparency of charitable programs, making a greater social impact.
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