The ‘Evolution of Social Media Users’ Infographic is Co
Trenton Millar — August 14, 2012 — Social Media
References: vigneshwar.tumblr & bitrebels
This Evolution of Social Media Users infographic is a spot-on depiction of the path that social media users begin, but only a select few finish.
Beginning on any social network is a slow process. You have few friends and don’t know what is going on. With some work, you graduate to become a “Liker” who gives approval to brands, people and places that you enjoy. Likers turn into “Viewers,” who are hungry for content, but do not want to actually participate much.
“Writers” begin writing content for others to consume. Writers become “Promoters” who share and support their favorite things and choices. Finally, a very select few become “Evangelists.” These social media celebrities have a devout following that they can bring around with them.
This seems to be an accurate evolutionary theory -- Darwin would be proud.
Beginning on any social network is a slow process. You have few friends and don’t know what is going on. With some work, you graduate to become a “Liker” who gives approval to brands, people and places that you enjoy. Likers turn into “Viewers,” who are hungry for content, but do not want to actually participate much.
“Writers” begin writing content for others to consume. Writers become “Promoters” who share and support their favorite things and choices. Finally, a very select few become “Evangelists.” These social media celebrities have a devout following that they can bring around with them.
This seems to be an accurate evolutionary theory -- Darwin would be proud.
Trend Themes
1. Evolution of Social Media Users - Disruptive innovation opportunity: Develop new strategies and tools to help users navigate the different stages of social media engagement.
2. Likers to Viewers - Disruptive innovation opportunity: Create platforms that cater to the needs of viewers who are interested in consuming content without actively participating.
3. Writers to Evangelists - Disruptive innovation opportunity: Build platforms that empower writers to become influential promoters and eventually evolve into social media celebrities.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Develop algorithms and personalized features to enhance user experience and engagement on social media platforms.
2. Content Creation - Disruptive innovation opportunity: Create innovative tools and platforms that make content creation more accessible and engaging for writers.
3. Influencer Marketing - Disruptive innovation opportunity: Develop advanced analytics and measurement tools to identify and partner with social media influencers in more effective and efficient ways.
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