The Everyman Grafton Mini Pen is Discreet Enough for Everyday Carry
Michael Hemsworth — August 10, 2019 — Art & Design
References: everyman.co & blessthisstuff
The Everyman Grafton Mini Pen has been unveiled as a new, smaller version of the Grafton Pen to offer consumers a writing utensil that's suitable for integration with their everyday carry (EDC) gear. The pen appears simplistic but has been expertly engineered to ensure it will keep up with the demands of busy urban professionals. This includes a size that's perfectly suited for the hand of the writer, a sleek exterior aesthetic and a precision weight that feels perfect for jotting down notes or sketching while away from the desk.
The Everyman Grafton Mini Pen is inexpensively priced, comes in three color options and addresses the increased prominence of EDC products as consumers seek to maintain efficiency when out of the house.
The Everyman Grafton Mini Pen is inexpensively priced, comes in three color options and addresses the increased prominence of EDC products as consumers seek to maintain efficiency when out of the house.
Trend Themes
1. Everyday Carry - The trend of incorporating travel sized, portable products for everyday use opens up opportunities to create smaller, more accessible versions of existing products.
2. Precision Weight - The trend of creating precision engineered products, like pens, will continue to evolve with a focus on instruments that feel effortless in hand and balance efficiency and design.
3. Affordable EDC Gear - The trend of affordable everyday carry gear is opening new opportunities to tap into the market of urban professionals who don't want to break the bank for products that meet their needs.
Industry Implications
1. Stationery - The stationery industry can explore the development of affordable, yet precise, writing instruments and everyday carry stationery products for urban professionals.
2. Consumer Goods - The consumer goods industry can capitalize on the trend of everyday carry gear by innovating and developing travel-sized products that meet the needs of busy urban professionals.
3. Accessories - The accessories industry can focus on creating EDC accessory products, which complement everyday life and make it convenient to carry around items essential for office or outdoor activities.
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