Kat Von D's Everlasting Obsession Clutch is a Fall Wardrobe for Lips
Katherine Pendrill — September 6, 2016 — Fashion
Popular cosmetics guru Kat Von D recently debuted a new product called the Everlasting Obsession Clutch that functions as an entire wardrobe just for the lips. With back-to-school season already underway, this new lip kit gives consumers an easy way to update their makeup for the fall season.
The Kat Von D Everlasting Obsession Clutch is a comprehensive cosmetics kit made up entirely of lipstick. The kit itself is a 13.5-inch clutch branded with the stylized Kat Von D logo. Inside the clutch are 15 full-sized Everlasting Liquid Lipsticks. 13 of the lipsticks are best-selling shades and the other two are brand new hues dubbed 'Devils' and 'Lovecraft.' In addition to the rich pigments, the lipsticks also boast a matte, long-wearing formula that is designed to stay fresh all day long.
The Kat Von D Everlasting Obsession Clutch is a comprehensive cosmetics kit made up entirely of lipstick. The kit itself is a 13.5-inch clutch branded with the stylized Kat Von D logo. Inside the clutch are 15 full-sized Everlasting Liquid Lipsticks. 13 of the lipsticks are best-selling shades and the other two are brand new hues dubbed 'Devils' and 'Lovecraft.' In addition to the rich pigments, the lipsticks also boast a matte, long-wearing formula that is designed to stay fresh all day long.
Trend Themes
1. Lipstick-only Cosmetics - The trend of makeup companies creating full lipstick sets is increasing, creating opportunities for new and unique color combinations.
2. Liquid Lipsticks - Using liquid-based formulas for lipsticks is becoming increasingly popular, leading to the development of new, long-lasting technologies and innovative applicators.
3. Cosmetic Kits - Providing consumers with comprehensive makeup kits, emphasizing a specific theme, is a trend becoming more prevalent and offers the opportunity to incorporate various new products that are not typically found in regular makeup collections.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from creating makeup collections that focus on specific areas of the face such as lipsticks, giving consumers the opportunity to try out new products without being overwhelmed by the available choices.
2. E-commerce - The trend of selling cosmetics online is growing, creating opportunities for brands to reach a wider audience and the ability to include unique e-commerce features such as virtual try-on tools to give consumers a better shopping experience.
3. Fashion - The trend of combining fashion and beauty has been growing, creating opportunities for collaborations between fashion designers and cosmetic brands to create makeup collections showcasing a designer's unique style and aesthetic.
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