Evelin Kasikov Reinvents Embroidery One Stitch at a Time
Tiana Reid — May 11, 2010 — Art & Design
References: evelinkasikov & itsnicethat
London-Based designer and artist Evelin Kasikov is most known for her CMYK cross-stitching technique and handmade printing process that she developed during her M.A. studies at Central St. Martin’s.
Kasikov says that her technique “transforms printing technology into handmade form.” Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.
Kasikov says that her technique “transforms printing technology into handmade form.” Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.
Trend Themes
1. CMYK Cross-stitching - The CMYK cross-stitching technique developed by Evelin Kasikov offers opportunities for innovative textile designs and personalized branding.
2. Handmade Printing Process - Evelin Kasikov's handmade printing process merges traditional craftsmanship with modern technology, opening up possibilities for unique and customizable printed products.
3. Redefinition of Embroidery - Through her embroidery work, Evelin Kasikov challenges traditional notions of femininity and decoration, creating disruptive opportunities for inclusive and contemporary design.
Industry Implications
1. Textiles - The textile industry can explore the use of CMYK cross-stitching and handmade printing to create innovative and visually striking fabric products.
2. Printing - The printing industry can incorporate handmade printing processes inspired by Evelin Kasikov's techniques to add a unique touch to printed materials and branding.
3. Fashion - The fashion industry can embrace the redefined embroidery techniques of Evelin Kasikov to create avant-garde designs that challenge traditional fashion norms.
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