The Ettika Friendship Bracelets are Great for Grown-Ups
Meghan Young — January 28, 2012 — Fashion
References: ettika & refinery29
As thoughtful as a token of love is when crafted by the giver’s own two hands, the Ettika Friendship Bracelets take this show of affection up a notch. Often a sign of affection between adolescent girls, these luxe accessories easily transitions this youthful tradition into adulthood. The bracelets nevertheless retain a strong hold on its roots through the use of bright neon colors and familiar braids.
The addition of gold accents and diamond stones give the Ettika Friendship Bracelets a luxurious look. Crafted with silk cord, they come in a range of different colors to suit anyone’s wardrobe and personality. A true friend will know exactly which one to go with.
All of the Ettika Friendship Bracelets were crafted in the United States.
The addition of gold accents and diamond stones give the Ettika Friendship Bracelets a luxurious look. Crafted with silk cord, they come in a range of different colors to suit anyone’s wardrobe and personality. A true friend will know exactly which one to go with.
All of the Ettika Friendship Bracelets were crafted in the United States.
Trend Themes
1. Luxury Friendship Bracelets - There is an opportunity to disrupt the accessory industry by creating more high-end personalized friendship bracelets.
2. Transitional Accessories - There is potential to create more accessories that can transition from youth to adulthood, offering sentimental value and luxury at the same time.
3. Braid and Neon Fashion - This trend shows a potential rise in popularity of braids and neon colors in fashion, creating an opportunity for fashion designers and accessory companies to offer products that cater to this aesthetic.
Industry Implications
1. Accessories - The accessories industry can leverage this trend by offering personalized, high-end friendship bracelets and other transitional accessories that retain sentimental value as one ages.
2. Fashion - Fashion designers can take advantage of the hype surrounding braids and neon colors to create designs that cater to this trend.
3. Luxury Goods - The luxury industry can explore creating products that cater to this trend, such as using high-quality materials and design to create a luxury version of the classic friendship bracelet.
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