The ‘Etsy MBA’ Infographic is a Smart Move
Jennifer Gosnell — July 6, 2012 — Business
References: mbaonline
Etsy has been around for awhile now and proved to be a huge success story. Not only has it been incredibly profitable, it has also sparked creativity and entrepreneurship among the masses. The ‘Etsy MBA’ infographic provides information on the incredible rise of the beloved arts site that has so many people buying and selling.
With over 15 million sellers and 690,000 joining per month at this point, Etsy has become hugely profitable and established among the Web. Between 2010 and 2011 alone, Etsy saw a jump of 71% in its sales—a remarkable feat for any corporation. Alongside Pinterest, the creative site has become one of the most encouraging sites on the Web to find neat crafts and cool ideas. Etsy also doubles as the most pinned site on Pinterest.
With over 15 million sellers and 690,000 joining per month at this point, Etsy has become hugely profitable and established among the Web. Between 2010 and 2011 alone, Etsy saw a jump of 71% in its sales—a remarkable feat for any corporation. Alongside Pinterest, the creative site has become one of the most encouraging sites on the Web to find neat crafts and cool ideas. Etsy also doubles as the most pinned site on Pinterest.
Trend Themes
1. Craft Marketplace Growth - The exponential growth of craft marketplaces like Etsy presents opportunities for businesses to tap into the demand for unique and handmade products.
2. Entrepreneurship and Creativity - The success of Etsy has fueled a wave of entrepreneurship and creativity, creating opportunities for businesses to support and collaborate with independent artisans and crafters.
3. E-commerce Innovation - Etsy's success as an e-commerce platform highlights the potential for disruptive innovations in the online retail space, particularly in the niche market of handmade and artisanal products.
Industry Implications
1. E-commerce - The rise of craft marketplaces and the success of Etsy provide innovative opportunities for companies operating in the e-commerce industry to explore new business models and niches.
2. Creative Industries - The entrepreneurial spirit ignited by Etsy's success opens up possibilities for businesses in the creative industries, such as design, art, and crafts, to develop innovative products and marketing strategies.
3. Social Commerce - The strong presence of Etsy on Pinterest indicates the potential for disruptive innovation in the realm of social commerce, where businesses can leverage visual platforms to connect with niche audiences and drive sales.
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