The Etro SS 2014 Campaign by Mario Testino Embraces Color
Leslie Chen — January 28, 2014 — Marketing
References: etro & fashioncopious.typepad
If you're ready for a winter wardrobe makeover that will get of all that grey and black and replace it instead with beautiful shades of pink, yellow and blue, then the new Etro SS 2014 campaign will definitely provide some inspiration.
Shot by famed photographer Mario Testino, the campaign includes four different images of models Joséphine Le Tutour, Kendra Spears and Kremi Otashliyska lounging around in the brand's kaleidoscopic paisley patterned pieces. The background is kept simple with a bright light shining on to them, creating a perfect balance to the colorful clothing. Maybe you're not the most fond of wearing a hundred different colors at once like the models here, but this Etro SS 2014 campaign is a gorgeous springboard to what could be a whole new look for you.
Shot by famed photographer Mario Testino, the campaign includes four different images of models Joséphine Le Tutour, Kendra Spears and Kremi Otashliyska lounging around in the brand's kaleidoscopic paisley patterned pieces. The background is kept simple with a bright light shining on to them, creating a perfect balance to the colorful clothing. Maybe you're not the most fond of wearing a hundred different colors at once like the models here, but this Etro SS 2014 campaign is a gorgeous springboard to what could be a whole new look for you.
Trend Themes
1. Colorful Fashion - Design bright, colorful clothing pieces with unique patterns to bring life and versatility to the fashion industry.
2. Kaleidoscope Patterns - Create new kaleidoscope-like patterns for fabrics to disrupt the traditional pattern-making methods in fashion and other industries.
3. Minimalist Photography - Develop new minimalist approaches to photography that will allow bright and colorful fashion pieces to stand out on their own, captivating their audience.
Industry Implications
1. Fashion - Develop and market bright, colorful fashion pieces to consumers who are tired of subdued winter wardrobes.
2. Textile - Introduce new and unique fabric patterns to textiles to offer more diverse options to fashion designers and decorators.
3. Photography - Develop and market minimalist photography services to fashion companies to best showcase their vibrant and colorful pieces.
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