Lacausa's First Ever Line of Swimsuits Offers Five Striking Designs
Madison Mackay — May 11, 2018 — Fashion
References: lacausaclothing & hypebae
Los Angeles-based casual clothing brand Lacausa created a line of ethical swimwear that offers five modern and stylish designs in three colorways including 'Sangria,' 'Tar' and 'Flamingo.'
The collection is the first of its kind from the brand, releasing multiple summer-ready pieces that include two types of bikini tops, a one-piece and two bottoms. The garments are all sold separately to suit each consumer so that colors and sizes can be mixed and matched to flatter and fit every individual body type. The collection was inspired by the beaches of Malibu, blending a surfer aesthetic with classic and elegant French designs.
Crafted using nylon and spandex that was sustainably sourced, the new line of ethical swimwear from Lacausa ensures comfort and support and is sold at a reasonable price.
The collection is the first of its kind from the brand, releasing multiple summer-ready pieces that include two types of bikini tops, a one-piece and two bottoms. The garments are all sold separately to suit each consumer so that colors and sizes can be mixed and matched to flatter and fit every individual body type. The collection was inspired by the beaches of Malibu, blending a surfer aesthetic with classic and elegant French designs.
Crafted using nylon and spandex that was sustainably sourced, the new line of ethical swimwear from Lacausa ensures comfort and support and is sold at a reasonable price.
Trend Themes
1. Ethical Swimwear - There is an opportunity to explore the use of sustainable materials and ethical production methods when designing swimwear collections that can appeal to environmentally conscious consumers.
2. Mix and Match - Consumers are looking for the ability to mix and match different pieces of swimwear to create their own unique look and feel. Brands can leverage this trend by offering a variety of styles and sizes to allow for easy customization.
3. Surfer Aesthetic - The popularity of surf culture can be leveraged by brands to create swimwear collections that pay tribute to this iconic look and feel. Brands can explore collaborations with surf brands or incorporating elements of surf culture into their designs for a fresh, unique take on swimwear.
Industry Implications
1. Fashion - Fashion brands can explore ethical swimwear collections as a way to cater to the growing consumer demand for sustainable and responsible fashion.
2. Swimwear - Swimwear brands can leverage the mix and match trend to offer consumers a wide range of options and increase brand loyalty through repeat purchases.
3. Surf Industry - Surf brands can explore collaborations with other fashion brands or innovation in surf-inspired swimwear to offer consumers a unique and differentiated product.
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