Whimsy + Row's Approach to Business is Ultra-Sustainable
Kalin Ned — September 14, 2018 — Art & Design
References: whimsyandrow
West Los Angeles-based Whimsy + Row is a female-founded brand that promotes an ethical lifestyle through a sustainable business model and product selection. The retailer's ethos is about providing "ease and elegance for the modern, creative woman."
Each of Whimsy + Row's collections is thoughtfully produced with deadstock textiles and materials that are locally sourced. The offerings are produced in limited runs and in opposition to fast fashion approaches. In addition, the ethical lifestyle label's clothing collections are handmade in conditions that are held up to incredibly high standards.
While the fashion capsules are highly sophisticated, navigating the line between laid-back and work-appropriate, Whimsy + Row's home and apothecary categories give individuals inspiration and the chance to elevate their environment through charming products like soy candles, Ojal incense and more.
Each of Whimsy + Row's collections is thoughtfully produced with deadstock textiles and materials that are locally sourced. The offerings are produced in limited runs and in opposition to fast fashion approaches. In addition, the ethical lifestyle label's clothing collections are handmade in conditions that are held up to incredibly high standards.
While the fashion capsules are highly sophisticated, navigating the line between laid-back and work-appropriate, Whimsy + Row's home and apothecary categories give individuals inspiration and the chance to elevate their environment through charming products like soy candles, Ojal incense and more.
Trend Themes
1. Sustainable Fashion - By using deadstock textiles and locally sourced materials, Whimsy + Row showcases an opportunity for fashion brands to adopt a more sustainable business model.
2. Ethical Manufacturing - Whimsy + Row's high standards for handmade production present an opportunity for brands to prioritize ethical manufacturing practices.
3. Lifestyle Branding - Whimsy + Row's home and apothecary categories highlight the potential for lifestyle brands to offer unique and environmentally-friendly products that enhance the customer's environment.
Industry Implications
1. Fashion - The fashion industry can explore sustainable practices and ethical production methods, inspired by Whimsy + Row's approach.
2. Home Decor - Whimsy + Row's home category offers insights and disruptive opportunities for companies in the home decor industry to create eco-friendly products.
3. Wellness - The apothecary category of Whimsy + Row suggests opportunities for wellness brands to incorporate sustainable and ethical practices into their product offerings.
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