Erika Soares' ‘Graduation 00' Features Split Personalities
Marissa Brassfield — May 26, 2009 — Art & Design
References: behance.net
Erika Soares' 'Graduation 00' is a photo set comprised largely of opposites. In this collection, I observe a number of peculiar pairings like nurse and patient, stylist and client, and makeup artist and model.
Erika Soares' 'Graduation 00' is a potent—if somewhat chilling—reminder that there are several personalities within an individual, and more than one side to a story.
Implications - This collection acts as a reminder to designers that great fashion is less about imprinting an identity upon a person than it is about celebrating each person's complex and potentially intricate personality. By embracing that truth rather than fighting it, innovative brands and artists can attract consumers who are proud of their individuality and want products that will help them express it.
Erika Soares' 'Graduation 00' is a potent—if somewhat chilling—reminder that there are several personalities within an individual, and more than one side to a story.
Implications - This collection acts as a reminder to designers that great fashion is less about imprinting an identity upon a person than it is about celebrating each person's complex and potentially intricate personality. By embracing that truth rather than fighting it, innovative brands and artists can attract consumers who are proud of their individuality and want products that will help them express it.
Trend Themes
1. Complex Personalities - Embracing the idea of multiple personalities within individuals can lead to innovative fashion designs that celebrate individuality.
2. Opposite Pairings - Creating unexpected pairings, like nurse and patient or stylist and client, can inspire disruptive innovation in various industries.
3. Storytelling Photography - Using photography to showcase multiple sides of a story can inspire brands and artists to create products and experiences that capture the complexity of individuals.
Industry Implications
1. Fashion - Innovative fashion brands can create designs that celebrate and cater to the unique and complex personalities of individuals.
2. Healthcare - Applying the concept of opposite pairings to healthcare can lead to disruptive innovations that improve patient care and experiences.
3. Beauty - By exploring unexpected pairings, the beauty industry can develop new products and services that cater to the diverse needs and preferences of individuals.
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