ERDEM's First-Ever Menswear Collection Draws Inspiration from Film and Art
Niko Pajkovic — November 9, 2021 — Fashion
London-based fashion label ERDEM has announced the launch of its first-ever menswear collection, which is said to draw inspiration from the wardrobe of film director Derek Jarman and the paintings of British artist Patrick Proktor.
The inaugural collection delivers an array of sophisticated garments, including striped mohair sweaters, warm-colored cardigans, collarless button-down shirts, corduroy pants, tailored suit jackets, and a variety of knitwear items. According to the designer of the collection, Erdem Moralioglu, the new offering aims to explore the merger between passion and emotion, as well as ignite "the conversation and exchange between male and female expression."
In addition, the ERDEM menswear collection features a variety of floral prints based on 18th-century artworks, which can be found printed across shorts, t-shirts, pants, and bucket hats.
Image Credit: ERDEM
The inaugural collection delivers an array of sophisticated garments, including striped mohair sweaters, warm-colored cardigans, collarless button-down shirts, corduroy pants, tailored suit jackets, and a variety of knitwear items. According to the designer of the collection, Erdem Moralioglu, the new offering aims to explore the merger between passion and emotion, as well as ignite "the conversation and exchange between male and female expression."
In addition, the ERDEM menswear collection features a variety of floral prints based on 18th-century artworks, which can be found printed across shorts, t-shirts, pants, and bucket hats.
Image Credit: ERDEM
Trend Themes
1. Art-inspired Menswear - The trend of combining art and fashion presents an opportunity for disruption in the menswear industry.
2. Floral Prints for Men - The trend of incorporating traditionally feminine prints into men's clothing presents an opportunity for disruption in the retail industry.
3. Gender-fluid Fashion - The trend of exploring androgynous fashion presents an opportunity for disruption in the fashion industry as traditional gender roles are challenged.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of art-inspired menswear to create new designs that merge fashion and art.
2. Retail - The retail industry could benefit from incorporating more traditionally feminine prints, like the floral prints featured in ERDEM's menswear collection, into men's clothing offerings to appeal to a wider range of consumers.
3. Gender-neutral Fashion - The trend of gender-fluid fashion presents an opportunity for disruption in the fashion industry as consumers look for clothes that challenge traditional gender roles.
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