'Eram Shoes' Ads Divulge Complicated Shooting Dynamics
Amelia Roblin — December 4, 2010 — Marketing
References: eram.fr & adsoftheworld
Fashion campaigns rarely reveal the work put into the styling and shooting, but these 'Eram Shoes' feature the perils of production in the place of the model.
Succeeding to showcase the footwear, these 'Eram Shoes' ads publicize the promiscuity and personal problems of the photographer, director, the model and even the client. If fashion shoots are really as chaotic as the Suresnes advertising agency makes them out to be, sign me up for the next one!
Succeeding to showcase the footwear, these 'Eram Shoes' ads publicize the promiscuity and personal problems of the photographer, director, the model and even the client. If fashion shoots are really as chaotic as the Suresnes advertising agency makes them out to be, sign me up for the next one!
Trend Themes
1. Fashion Campaign Realism - Exploring the chaotic and behind-the-scenes aspects of fashion shoots to create authentic and relatable campaigns.
2. Transparent Advertising - Revealing the challenges and complexities of the production process to establish transparency and connect with consumers.
3. Humanizing Brands - Highlighting the personal struggles and emotions of photographers, directors, models, and clients to humanize the brand and create empathy.
Industry Implications
1. Fashion Advertising - Opportunity for fashion brands to break away from traditional glamorous portrayals and embrace the authentic behind-the-scenes narrative.
2. Creative Production - Incorporating the unpredictable and chaotic elements of production into advertising campaigns to captivate audiences and create memorable experiences.
3. Photography Services - Offering unique and candid photography services that showcase the challenges and complexities of the fashion industry to provide a distinctive brand narrative.
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