The Equals Watch by Product Tank Displays Information on Two Screens
Meghan Young — August 9, 2013 — Art & Design
References: producttank.squarespace & core77
At first the Equals Watch may not look like a watch at all. It has two touchscreen-like faces that look more like a futuristic miniature computer or hi-tech piece of jewelry than a timepiece. Yet as soon as the Equals Watch is turned on, it is clear that it has a very specific function.
What makes the Equals Watch stand out in particular is how the two screen parses out information in an easy to read format. For instance, the top screen displays the time while the bottom screen appears to sync with phones and calendars to alert people to important messages and meetings.
The Equals Watch was designed by Product Tank, a studio based in the UK.
What makes the Equals Watch stand out in particular is how the two screen parses out information in an easy to read format. For instance, the top screen displays the time while the bottom screen appears to sync with phones and calendars to alert people to important messages and meetings.
The Equals Watch was designed by Product Tank, a studio based in the UK.
Trend Themes
1. Dual-faced Timepieces - Opportunity to capitalize on the trend of innovative, multi-functional watches that merge fashion with technology.
2. Interactive Jewelry - Disruptive innovation potential in creating aesthetically-pleasing jewelry pieces that incorporate interactive technology and functionality.
3. Personal Assistant Devices - Exploring the opportunity to create wearable devices that merge personal assistant capabilities with fashion, highlighting convenience as a key selling point.
Industry Implications
1. Wearable Technology - Opportunity for wearable technology companies to innovate on multi-functional, aesthetically-pleasing wearables that cater to individuals' busy lifestyles.
2. Luxury Watches - Potential for luxury watch designers to expand on their product line and appeal to a wider audience with innovative, multi-functional timepieces.
3. Fashion Jewelry - Opportunity to merge technology and fashion in jewelry designs that provide added functionality, creating a new market segment that caters to tech-savvy fashionistas.
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