The Epix Cast Feature Sends Content to Smart TVs Straight from the App
References: press.epix & engadget
Epix Cast, a new feature on premium channel Epix's mobile app, allows users to forgo the hardware costs that typically go with beaming content onto one's smart TV. Thanks to a partnership with wireless tech company Vizbee, Epix Cast is capable of casting content directly to a smart TV without having to go through a mediating device like a Chromecast or Roku box.
The new feature functions by linking up directly with smart TVs. It is currently capable of streaming onto televisions from LG, Sony, Vizio, and others. Beyond TVs, the cast feature also syncs up with other devices like Sony Blu-Ray players, and the company expects to expand to include TiVo and Xbox platforms in the near future.
Though not in the heavy-hitting league of Netflix or Amazon, Epix offers feature length content exclusives from production houses like Paramount, Lionsgate, and MGM.
The new feature functions by linking up directly with smart TVs. It is currently capable of streaming onto televisions from LG, Sony, Vizio, and others. Beyond TVs, the cast feature also syncs up with other devices like Sony Blu-Ray players, and the company expects to expand to include TiVo and Xbox platforms in the near future.
Though not in the heavy-hitting league of Netflix or Amazon, Epix offers feature length content exclusives from production houses like Paramount, Lionsgate, and MGM.
Trend Themes
1. Direct Smart TV Casting - Disruptive innovation opportunity: Develop a platform-independent casting feature that allows users to stream content directly to smart TVs without the need for additional hardware.
2. Wireless Casting Technology - Disruptive innovation opportunity: Create wireless casting technology that enables seamless streaming of content from mobile apps to smart TVs, eliminating the need for intermediary devices like Chromecast or Roku.
3. Expansion of Cast Compatibility - Disruptive innovation opportunity: Enhance casting features to be compatible with a wider range of smart TVs, Blu-Ray players, gaming consoles, and other devices, enabling broader audience reach and user convenience.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity: Partner with wireless tech companies to develop direct casting capabilities within streaming service apps, giving users the ability to stream content directly to their smart TVs.
2. Consumer Electronics - Disruptive innovation opportunity: Integrate wireless casting technology into smart TVs, Blu-Ray players, and gaming consoles, allowing users to cast content from mobile apps without the need for additional hardware.
3. Entertainment Production - Disruptive innovation opportunity: Collaborate with premium content providers to develop exclusive casting features that deliver their content directly to smart TVs, enhancing user accessibility and engagement.
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