Your Go-To Channel for Aging, Death and Demise
Ben Preiss — July 24, 2007 — Unique
References: technovelgy & telegraph
800,000 people died in Germany last year, so sensing a marketing opportunity a savvy producer is launching a TV channel dedicated to aging, death and dying, 24/7. If the Grim Reaper is knocking at your door or you're just into bereavement and fatality, look no further and learn some German.
Implications - The death-and-dying channel that is also available on the Internet will feature documentaries about graveyards, obituaries and tips on how to find a retirement home. Surprisingly, this project cost a whopping €10 million and was headed by 51-year-old Wolf Tilmann Schneider. Some of the other shows will include information on insurance scams, undertakers and nursing services. Companies that cater towards the elderly will be asked to fund the programs.
Implications - The death-and-dying channel that is also available on the Internet will feature documentaries about graveyards, obituaries and tips on how to find a retirement home. Surprisingly, this project cost a whopping €10 million and was headed by 51-year-old Wolf Tilmann Schneider. Some of the other shows will include information on insurance scams, undertakers and nursing services. Companies that cater towards the elderly will be asked to fund the programs.
Trend Themes
1. Death-and-dying Entertainment - Creating a TV channel dedicated to aging, death, and dying provides an innovative platform for exploring taboo topics and fostering conversation around mortality.
2. Elderly-focused Marketing - Asking companies that cater towards the elderly to fund the programs of the death-and-dying channel opens up new opportunities for targeted advertising and reaching a niche market.
3. Multimedia End-of-life Education - The inclusion of documentaries, obituaries, and tips on finding a retirement home on the death-and-dying channel highlights the potential for using multimedia platforms to educate and inform individuals about end-of-life options.
Industry Implications
1. Media Broadcasting - The launch of a dedicated channel for aging, death, and dying presents opportunities for media broadcasting companies to tap into a unique niche and cater to a specific audience.
2. Insurance Services - The inclusion of information on insurance scams in the death-and-dying channel suggests opportunities for insurance companies to educate and protect their customers against fraudulent practices.
3. Senior Care Facilities - The tips on finding a retirement home featured on the death-and-dying channel offer senior care facilities a chance to showcase their services and attract potential residents.
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