Ernen Switzerland
Ben Preiss — January 24, 2008 — Eco
Global warming can get some people great real estate bargains. Ernen, Switzerland could not afford to renew its ski lift licenses after several seasons of meager snowfall and were desperate to find someone to save them, since the whole town (pop. 560) depends on tourism. So desperate, they were willing to give the entire ski operation away for one Swiss franc (90 cents) to the person with the best rescue plan. One fine day Bruno Prior, a British entrepreneur, was sipping coffee and looking through the newspaper in London and saw Ernen's ad.
Trend Themes
1. Climate Change Impact on Tourism - Entrepreneurs can seize opportunities in developing innovative solutions to combat the effects of climate change on ski resorts and other tourism-dependent industries.
2. Real Estate Bargains Due to Climate Change - Investors can capitalize on the financial benefits of buying real estate in areas affected by climate change, such as ski resorts, at discounted prices.
3. Community-driven Tourism Initiatives - Communities heavily reliant on tourism can explore new strategies that empower local entrepreneurs and attract investment to revive struggling industries.
Industry Implications
1. Tourism - In the face of climate change, the tourism industry can benefit from disruptive innovations that enhance sustainability and resilience.
2. Real Estate - The real estate industry can find opportunities in dealing with properties affected by climate change, offering investment and development possibilities.
3. Community Development - Community development and revitalization sectors can thrive by supporting tourism-driven towns and ensuring their long-term economic stability.
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