The Engineered Garmens Womens AW Line Exemplifies Comfort with Style
Leslie Chen — August 2, 2011 — Marketing
References: boutiqueuandi & highsnobette
The Engineered Garments Womens AW collection is the perfect series of pieces for those who believe that dressing up is done best when dressed down.
Although some may look at the line and think bag lady, the Engineered Garments Womens AW collection is full of perfectly layered ensembles. Rock a long skirt with a coat or a pair of baggy pants with a similarly loose jacket.
If you love feeling comfortable while making a statement with your outfits, this collection is definitely the right fit for you.
Implications - Customers in modern society are no longer looking for extravagant styles. Designs that take on a more relaxed aesthetic are appealing to those who want to feel comfortable while completing their daily tasks. Companies trying to increase their appeal on the market could develop more items with this in mind.
Although some may look at the line and think bag lady, the Engineered Garments Womens AW collection is full of perfectly layered ensembles. Rock a long skirt with a coat or a pair of baggy pants with a similarly loose jacket.
If you love feeling comfortable while making a statement with your outfits, this collection is definitely the right fit for you.
Implications - Customers in modern society are no longer looking for extravagant styles. Designs that take on a more relaxed aesthetic are appealing to those who want to feel comfortable while completing their daily tasks. Companies trying to increase their appeal on the market could develop more items with this in mind.
Trend Themes
1. Relaxed Aesthetic Fashion - Designs that prioritize comfort over extravagance are gaining popularity among consumers, presenting opportunities for businesses to cater to this market.
2. Layered Ensembles - The trend of layering clothing pieces in creative and comfortable ways is on the rise, providing opportunities for innovation in clothing design.
3. Casual Dressing - The move towards dressing comfortably while still making a statement continues to gain traction, creating opportunities for businesses to create fashion-forward yet comfortable clothing.
Industry Implications
1. Fashion - The fashion industry can leverage the trend towards relaxed and comfortable clothing styles to create new lines and capitalize on this market.
2. Textiles - The textile industry can develop fabrics that prioritize comfort and ease of wear, catering to the growing demand for clothing that is both comfortable and stylish.
3. Retail - Retail businesses can create marketing strategies that focus on the benefits of relaxed and comfortable clothing to appeal to consumers who prioritize comfort in their daily lives.
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