Taco Bell is Bringing Back the Enchirito for the First Time in 10 Years
Colin Smith — November 21, 2022 — Business
References: washingtonpost
Taco Bell announced the 'Enchirito' is coming to its menus nationwide for the first time in nearly 10 years. The Enchirito is an in-house creation from Taco Bell that blends crispy tacos with burrito bowls. The Taco Bell Enchirito is a Mexican-inspired fusion dish first introduced to the restaurant chain in the 1970s. The item itself includes seasoned beef, beans, and diced onions, wrapped in a flour tortilla and topped with melted cheese.
The Enchirito was brought back by popular demand through Taco Bell's voting program, which allowed customers and fans to have a direct impact on the future of the restaurant's menu. As a result, the Enchirito can be ordered from November 17th to November 30th on the Taco Bell app, in stores, or online.
Image Credit: Taco Bell
The Enchirito was brought back by popular demand through Taco Bell's voting program, which allowed customers and fans to have a direct impact on the future of the restaurant's menu. As a result, the Enchirito can be ordered from November 17th to November 30th on the Taco Bell app, in stores, or online.
Image Credit: Taco Bell
Trend Themes
1. Mexican-inspired Fusion Dishes - Restaurant chains can experiment with combining different cultural cuisines to create innovative fusion dishes.
2. Menu Customization Programs - Offering regular voting opportunities for customers to have a direct impact on the future of restaurant menus can lead to the reintroduction or creation of popular items.
3. Limited Time Offers - Creating hype around limited time offers can drive customer engagement and demand for specific menu items.
Industry Implications
1. Fast Food Restaurants - Fast food chains can utilize customization programs and limited time offers to bring back nostalgic menu items and create buzz.
2. Cultural Food Restaurants - Cultural food restaurants can experiment with incorporating other foods to create fusion dishes that appeal to a wider audience.
3. Food Delivery Services - Food delivery services can highlight limited time offers and special menu items to attract customers and differentiate themselves from competitors.
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