The Emporio Armani FW11 Line Boats Sleek Sophistication for Men
Jaime Neely — July 27, 2011 — Fashion
References: emporioarmani & hypebeast
The new campaign for the Emporio Armani FW11 Collection accurately captures the line's sleek sophistication. The lighting effects and setting create a very mysterious environment that is well-suited for the collection's pieces. Photographer Mario Sorrenti created a very appealing twilightesque atmosphere for this series.
The Emporio Armani FW11 collection for men features a variety of floor-sweeping coats and slim-fitting suits inspired by traditional menswear. The model for the Emporio Armani FW11 campaign is presented in a very dapper and sophisticated way.
Implications - It is important that businesses consider the experience associated with their products when trying to reach out to potential clients. Consumers will likely invest in the products through which they envision themselves encountering positive and exciting emotions. It is imperative that businesses promote both their products and the experience attached to them if they are to remain at the forefront of today's industry.
The Emporio Armani FW11 collection for men features a variety of floor-sweeping coats and slim-fitting suits inspired by traditional menswear. The model for the Emporio Armani FW11 campaign is presented in a very dapper and sophisticated way.
Implications - It is important that businesses consider the experience associated with their products when trying to reach out to potential clients. Consumers will likely invest in the products through which they envision themselves encountering positive and exciting emotions. It is imperative that businesses promote both their products and the experience attached to them if they are to remain at the forefront of today's industry.
Trend Themes
1. Sleek Sophistication in Fashion - Disruptive innovation opportunity: Develop a fashion line that combines sleek styling with a sophisticated vibe, appealing to consumers looking for a refined and elegant aesthetic.
2. Creating Mysterious Environments - Disruptive innovation opportunity: Design immersive spaces or experiences that evoke a sense of mystery and intrigue, enticing customers to explore and engage with a brand or product.
3. Twilightesque Photography - Disruptive innovation opportunity: Experiment with lighting techniques and settings to create captivating photography that captures the imagination and adds an element of allure to marketing campaigns.
Industry Implications
1. High-end Men's Fashion - Disruptive innovation opportunity: Introduce innovative designs and materials to the high-end men's fashion industry, offering unique and stylish options for fashion-forward individuals.
2. Interior Design and Experiential Spaces - Disruptive innovation opportunity: Transform interior design by creating immersive spaces that transport visitors into mysterious and enchanting environments, enhancing the overall experience.
3. Photography and Advertising - Disruptive innovation opportunity: Push the boundaries of photography and advertising by experimenting with unconventional lighting techniques and settings to create captivating and alluring visuals.
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