The Emporio Armani Fall 2012 Campaign is Set in Tokyo
Meghan Young — June 7, 2012 — Fashion
References: armani & fashiongonerogue
The Emporio Armani Fall 2012 ad campaign is exotically futuristic. Shot on location in Tokyo, the concrete backdrop and bright Japanese neon lights give each look a sci-fi edge, in a subtle way. The photoshoot was captured at night to better perpetuate the mysteriousness of the theme. The dark and luxurious outfits would certainly make these models the main characters of any sci-fi storyline.
Lensed by photographer Alasdair McLellan, the Emporio Armani Fall 2012 ad campaign will start to appear in the pages of select magazines come July 2012. It stars top models Anna de Rijk and Tao Okamoto alongside male models Paolo Anchisi and Alfred Kovac. Sleek and sexy, it is interesting to see (for the women, at least) how the backdrop's colors complement their outfits.
Lensed by photographer Alasdair McLellan, the Emporio Armani Fall 2012 ad campaign will start to appear in the pages of select magazines come July 2012. It stars top models Anna de Rijk and Tao Okamoto alongside male models Paolo Anchisi and Alfred Kovac. Sleek and sexy, it is interesting to see (for the women, at least) how the backdrop's colors complement their outfits.
Trend Themes
1. Exotic Futuristic Fashion - Disruptive innovation opportunity: Explore the combination of futuristic aesthetics and exotic influences in fashion design for a unique and captivating look.
2. Nighttime Photography - Disruptive innovation opportunity: Develop innovative techniques or tools for nighttime photography to enhance the mysteriousness and visual impact of fashion campaigns.
3. Sci-fi Storyline Marketing - Disruptive innovation opportunity: Utilize sci-fi storylines as a marketing strategy to create engaging narratives and enhance brand identity in fashion advertising.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate futuristic and exotic elements in fashion and apparel design to capture consumer attention and differentiate from competitors.
2. Photography and Imaging - Disruptive innovation opportunity: Develop specialized equipment or techniques for nighttime photography to cater to the growing demand for visually striking fashion campaigns.
3. Marketing and Advertising - Disruptive innovation opportunity: Explore the use of sci-fi storylines as a unique marketing approach to create memorable brand experiences and attract target audiences.
5.5
Score
Popularity
Activity
Freshness
