The Chanel Emoji Set Brings the High-End Fashion Brand to iOS
Michael Hemsworth — March 10, 2017 — Tech
References: itunes.apple & hypebeast
Fans of the French fashion house will likely find the Chanel emoji set to be a cute way to enhance their iMessages and text messages on their iOS device. Unveiled in unison with the brand's 2017 Fall/Winter runway presentation in Paris, the Chanel emojis are available exclusively for Apple devices.
The various Chanel emojis all take traditional imagery such as foods and goods and update them with the Chanel logo in order to enable fashion-loving smartphone users to share their emotions with a touch of digital opulence. The emojis are created with a pastel pink color scheme and celebrate some of the other motifs that were made popular by Karl Lagerfeld.
The Chanel emoji set is available now for users to download on the App Store.
The various Chanel emojis all take traditional imagery such as foods and goods and update them with the Chanel logo in order to enable fashion-loving smartphone users to share their emotions with a touch of digital opulence. The emojis are created with a pastel pink color scheme and celebrate some of the other motifs that were made popular by Karl Lagerfeld.
The Chanel emoji set is available now for users to download on the App Store.
Trend Themes
1. Luxury Brand Emojis - Creating luxury brand emojis can enhance user experience and give more value to the brand image
2. Digital Brand Extension - Technology provides a new medium for a brand to extend its identity and reach a wider consumer base
3. Personalized Emoji Sets - Personalized emoji sets allow users to express themselves more accurately and create deeper brand engagement
Industry Implications
1. Fashion Retail - Fashion retailers can use emojis as a new channel for brand promotion, product launches, and improved customer engagement
2. Technology - The tech industry can leverage the popularity of emojis and create new opportunities in areas such as app development, software integration, and brand partnerships
3. Social Media - Social media platforms can integrate personalized emoji sets and thereby increase user engagement, data-driven marketing, and partnerships with luxury brands.
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