KAYAK's New Emoji Search Feature Makes Searches More Engaging
Jana Pijak — December 6, 2017 — Tech
References: ca.kayak & travelandleisure
Kayak is travel-planning platform known for helping users create a vacation to remember, and its new emoji search feature makes this process easier than ever. Catering to different lifestyles, accommodation preferences and budgets, the platform is ideal for those looking to make the most of their vacation, whether looking for flight, hotel, or vacation rental deals.
Creating a seamless overall experience for consumers, the Kayak app's new emoji search feature makes searching for travel ideas a fun experience, and is geared toward a younger and tech-savvy demographic.
As emojis continue to evolve as a communicative tool among Millennial and Gen-Z consumers, major brands are taking notice. In addition to Kayak's new search feature, this engaging tool has been embraced by hospitality brands like Holiday Inn Express, who gave guests a chance to order food just by simply sending an emoji.
Creating a seamless overall experience for consumers, the Kayak app's new emoji search feature makes searching for travel ideas a fun experience, and is geared toward a younger and tech-savvy demographic.
As emojis continue to evolve as a communicative tool among Millennial and Gen-Z consumers, major brands are taking notice. In addition to Kayak's new search feature, this engaging tool has been embraced by hospitality brands like Holiday Inn Express, who gave guests a chance to order food just by simply sending an emoji.
Trend Themes
1. Emoji-based Travel Platforms - Travel platforms are embracing emojis as a more engaging and fun way to search for travel ideas, catering to a younger and tech-savvy demographic.
2. Seamless Consumer Experience - The use of emojis in travel platforms creates a seamless consumer experience, making searching for travel ideas a more fun and visually appealing process.
3. Emojis in Hospitality - Hospitality brands are embracing emojis as a way to engage guests and enhance their experience, with innovations such as emoji-based food ordering at Holiday Inn Express.
Industry Implications
1. Travel and Tourism - Travel and tourism companies can embrace emojis to create a more fun and engaging experience for customers, in both search and booking stages.
2. Hospitality - Emojis can be used by hotels and other hospitality brands to create a more personalized and engaging experience for guests, including features such as emoji-based food ordering.
3. Technology - The increasing use of emojis in travel technology presents opportunities for tech companies to innovate and develop new tools and features that incorporate this popular form of communication.
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