Elohim by Sabrina Goh 'Control Freak' A/W 09/10 Campaign
References: sabrinagoh
Singapore based label Elohim by Sabrina Goh released their Autumn/Winter 2009-10 ad campaign and it’s apparent that they have some control issues to sort out.
Dubbed ‘Control Freak,’ the ads feature androgynous models and mannequins bound in ropes and chains in S&M settings.
The label is offering a 10% discount if you pre-order your fall pieces from the F/W 09/10 collection before June 30th. So if you wanna look stylish and in control, now is your chance.
Dubbed ‘Control Freak,’ the ads feature androgynous models and mannequins bound in ropes and chains in S&M settings.
The label is offering a 10% discount if you pre-order your fall pieces from the F/W 09/10 collection before June 30th. So if you wanna look stylish and in control, now is your chance.
Trend Themes
1. Androgynous Fashion - Opportunity for high-end fashion and gender-neutral apparel brands to create disruptive innovation in the fashion industry.
2. S&M Fashion - Opportunity for edgy fashion brands to explore provocative themes and challenge traditional fashion norms.
3. Pre-order Discounts - Opportunity for e-commerce and retail brands to leverage pre-order discounts as a tool to drive sales and increase brand loyalty.
Industry Implications
1. Fashion - Fashion industry can explore new themes and designs aligned with the androgynous and S&M fashion trends.
2. E-commerce - E-commerce businesses can leverage pre-order discounts to attract customers and build their brand reputation.
3. Retail - Retail businesses can offer exclusive pre-order discounts to maintain customer loyalty and create demand for new collections.
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