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Surf Culture Captures

Clean the Sky - Positive Eco Trends & Breakthroughs

Elmo Hernandez Photography Showcases Wave Conquerers

— June 27, 2011 — World
The summer months have arrived and many people are scrambling to think up fun weekend activities like the surfing within Elmo Hernandez photography. Granted, this surfing may be ever-so-slightly advanced for the average weekend surfer, but it sure is something to work toward.

Elmo Hernandez photography captures bold surfer styles, beach captures and epic sea swells. This photographer merges the two loves in his life, surfing and photography, in order to capture breathtaking shots.

The website My Modern Metropolis quotes Elmo Hernandez's explanation of his passion, "What I try to catch in my pictures is the accurate moment when remarkable things are happening; not only a big wave, or a great surfer gliding but something that becomes recorded in my mind."

Implications - Businesses that can identify passions within their employees can help to ensure that their products are representative of drive and going for your dreams -- like Elmo Hernandez does with his photography.
Trend Themes
1. Surf Photography - Capturing the bold styles and epic sea swells of surfers through photography presents opportunities for businesses to innovate in capturing passion through product creation.
2. Adventure-driven Activities - As people seek out new and exciting activities, there are opportunities for businesses to create unique experiences that cater to their adventurous spirit.
3. Passion-focused Products - By tapping into the passions of their employees and customers, businesses can create products that represent a drive to pursue one's dreams and inspire others through unique artistic expression, as seen in Elmo Hernandez's surf photography.
Industry Implications
1. Photography - As more people seek to capture their passions through photography, businesses in the photography industry have an opportunity to develop innovative products and services that cater to these desires.
2. Sports and Adventure Travel - Businesses in the travel industry can tap into the growing trend of adventure-driven activities by offering unique travel experiences that cater to people's desire to push themselves out of their comfort zones.
3. Employee Empowerment - As companies seek to foster a sense of passion and drive among their employees, there are opportunities for businesses that offer team-building activities or personal development programs to create unique experiences that push employees to pursue their passions.
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