Creators Come Together for The Elle Portable Light Project
Tiana Reid — July 9, 2010 — Eco
References: portablelight.org & treehugger
The Elle Portable Light Project initiative involves nine top-notch fashion designers who have each created dapper solar-powered handbags. The participating designers are Diane von Furstenberg, Loomstate, Rogan, Vena Cava, Tommy Hilfiger, Lutz & Patmos, Zero + Maria Cornejo, and Joseph Muteti.
All of the proceeds go to a non-profit called Portable Light Project that helps to give solar textile kits to women around the world who lack access to electricity.
Implications - The green revolution has informed the decision making of consumers across a large of demographics and niches. These consumers place special emphasis on efficient design and alternative energy supplies. Companies can attract these consumers by launching campaigns that champion their sense of responsibility towards the environment.
All of the proceeds go to a non-profit called Portable Light Project that helps to give solar textile kits to women around the world who lack access to electricity.
Implications - The green revolution has informed the decision making of consumers across a large of demographics and niches. These consumers place special emphasis on efficient design and alternative energy supplies. Companies can attract these consumers by launching campaigns that champion their sense of responsibility towards the environment.
Trend Themes
1. Solar-powered Designer Bags - Integrating solar technology into designer bags presents a trend in sustainable fashion.
2. Green Revolution in Consumer Decision Making - Consumers prioritizing efficient design and alternative energy supplies highlights a trend towards environmentally responsible choices.
3. Campaigns Championing Environmental Responsibility - Launching campaigns that advocate for environmental responsibility can attract consumers who value sustainability.
Industry Implications
1. Fashion Design - Fashion designers incorporating solar technology into their designs presents opportunities for innovative and sustainable fashion products.
2. Renewable Energy - The increasing demand for solar-powered products creates opportunities for growth in the renewable energy industry.
3. Non-profit and Social Impact - Collaborating with a non-profit organization, like the Portable Light Project, opens opportunities for companies to make a positive social impact while promoting their brand.
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