Elle and Nokia Team Up to Create a New Phone App
Sarah St.Jules — September 11, 2013 — Tech
References: store.ovi & marketingmagazine
When two media powerhouses such as Elle and Nokia come together to work on a project, it is no wonder that they created a great idea that drove serious traffic to their sites.
When Nokia was launching the Nokia 700, it worked in conjunction with Elle UK to create a new app, featuring the magazine. The upcoming editions of the magazine were going to feature advertorial space, and Elle’s social media pages were going to be promoting the new phone.
This was an interesting collaboration because even though fashion and technology are connected, there is a lack teamwork throughout those sectors. Both Elle and Nokia benefited from this partnership, and as a result, Elle was able to reach a tech-driven market that would have otherwise gone untouched.
When Nokia was launching the Nokia 700, it worked in conjunction with Elle UK to create a new app, featuring the magazine. The upcoming editions of the magazine were going to feature advertorial space, and Elle’s social media pages were going to be promoting the new phone.
This was an interesting collaboration because even though fashion and technology are connected, there is a lack teamwork throughout those sectors. Both Elle and Nokia benefited from this partnership, and as a result, Elle was able to reach a tech-driven market that would have otherwise gone untouched.
Trend Themes
1. Fashion-tech Collaborations - Fashion and technology industries are collaborating to create innovative products and services.
2. Social Media Advertising - Fashion industry is utilizing social media to drive traffic and promote their brands.
3. Magazine App Integration - Magazine publishers are integrating with technology companies to create engaging phone applications.
Industry Implications
1. Fashion - Fashion industry is collaborating with technology industry to create disruptive innovation products and services.
2. Technology - Technology industry is partnering with fashion industry to create new market opportunities.
3. Publishing - Magazine publishers are integrating with technology companies to create engaging phone applications.
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