Elizabeth Weinberg's 'Of Recklessness and Water' is Carefree
Carly Foy — June 29, 2011 — Art & Design
References: elizabethweinberg & myloveforyou.typepad
Elizabeth Weinberg's 'Of Recklessness and Water' is a unique series that features candid moments in the open water.
Elizabeth Weinberg's ability to capture the various moments from surfacing from the water to capturing a moment under the crash of a wave is flawless. The photos are absolutely stunning and manage to captivate the viewer.
Her photos symbolize a carefree style, as none of it's staged, and represents the recklessness that most of society carries today. Elizabeth Weinberg's 'Of Recklessness and Water' is very symbolic. The water itself represents the world and its strong control over the people who choose to swim in it.
Implications - Audiences feel a strong connection to the feelings that are evoked when in water, as it is almost therapeutic. By capturing these moments, the audience feels a sense of calm which can be used effectively in different areas such as advertising and therapy.
Elizabeth Weinberg's ability to capture the various moments from surfacing from the water to capturing a moment under the crash of a wave is flawless. The photos are absolutely stunning and manage to captivate the viewer.
Her photos symbolize a carefree style, as none of it's staged, and represents the recklessness that most of society carries today. Elizabeth Weinberg's 'Of Recklessness and Water' is very symbolic. The water itself represents the world and its strong control over the people who choose to swim in it.
Implications - Audiences feel a strong connection to the feelings that are evoked when in water, as it is almost therapeutic. By capturing these moments, the audience feels a sense of calm which can be used effectively in different areas such as advertising and therapy.
Trend Themes
1. Underwater Photography - Opportunity for innovation in underwater photoshoots for brands and individuals.
2. Capturing Candid Moments - Opportunity for disruptive innovation in the shift from posed to candid photography.
3. Therapeutic Imagery - Opportunity for innovation in the use of calming imagery in therapy and wellness practices.
Industry Implications
1. Advertising - Opportunities for brands to evoke emotions and connection through underwater photography campaigns.
2. Photography - Opportunities for disruptive innovation in the use of candid underwater photography techniques and equipment.
3. Therapy - Opportunities for the use of calming underwater imagery techniques in mindfulness and meditation practices.
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