The Elite Paintball Ad Campaign Makes Iconic Figures Victims
Meghan Young — November 2, 2011 — Marketing
References: elitepaintball.ie & ibelieveinadv
The Elite Paintball ad campaign pits deadly paintballers against a couple of the most famous portraits to ever roam the earth. By putting these paintballers in the same league as these iconic figures, this campaign gives much more finesse to the sport of paintballing than previously imagined.
Conceived and executed by Brazil-based ad agencies Festo and Cascavel/PR, the Elite Paintball ad campaign is clever. With the tagline, "Only the best players keep living," Elite Paintball encourages people to make their target a masterpiece. Although art aficionados may not be too impressed with the campaign, it certainly makes one think of these famous pieces in a whole new light.
Fun and playful, the Elite Paintball ad campaign gets the message across while not taking itself too seriously, just like the game of paintball itself.
Conceived and executed by Brazil-based ad agencies Festo and Cascavel/PR, the Elite Paintball ad campaign is clever. With the tagline, "Only the best players keep living," Elite Paintball encourages people to make their target a masterpiece. Although art aficionados may not be too impressed with the campaign, it certainly makes one think of these famous pieces in a whole new light.
Fun and playful, the Elite Paintball ad campaign gets the message across while not taking itself too seriously, just like the game of paintball itself.
Trend Themes
1. Iconic Paintball Ad Campaign - The Elite Paintball ad campaign combines famous artwork with the sport of paintball, disrupting traditional advertising strategies by targeting a new audience.
2. Finesse in Paintballing - By showcasing the sport of paintball as a refined and skillful activity, the Elite Paintball ad campaign presents an opportunity for innovative paintball equipment and training programs.
3. Reimagining Famous Artwork - Through the use of famous portraits as targets, the Elite Paintball ad campaign opens up possibilities for creative collaborations between the art and sports industries.
Industry Implications
1. Advertising - The Elite Paintball ad campaign exemplifies a disruptive approach to advertising by merging unexpected elements, creating opportunities for new, attention-grabbing campaigns.
2. Sports Equipment - The Elite Paintball ad campaign highlights the potential for new and advanced paintball equipment that combines functionality and aesthetics, enticing both experienced and new players.
3. Art and Design - The Elite Paintball ad campaign sparks inventive collaborations between artists and sports brands, leading to unique and limited-edition paintball-themed artwork and merchandise.
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