Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
Cadhla Gray — October 27, 2015 — Marketing
References: finance.yahoo & fastcocreate
Vodka brand ‘Absolut’ is using information gathered through its think tank to create an incredible futuristic club experience called 'Electrik House’ in Los Angeles. The night will feature a club that has been custom-tailored to the interests of this Millennial generation of club-goers.
The brand learned that people were very nostalgic, with a desire for smaller venues that were more intimate -- similar to house parties back in the day. Everyone will wear biometric bracelets to track the energy levels of the crowd. When the crowd's communal energy reaches a certain level, other rooms will be unlocked, leading attendees to drone bartenders and a robot band. Sure to be memorable, Absolut's Electrik House will move nightlife into the future.
Similarly in London, Absolut will host a unique club experience called #ElectrikLondon, also using technology to the fullest; taking people on a 360-degree virtual reality journey. The night will include rooms wrapped in motion reactive LED screens which transform based on movements from the crowds, laser art installations and holo-gauze technology which responds to sounds.
The brand learned that people were very nostalgic, with a desire for smaller venues that were more intimate -- similar to house parties back in the day. Everyone will wear biometric bracelets to track the energy levels of the crowd. When the crowd's communal energy reaches a certain level, other rooms will be unlocked, leading attendees to drone bartenders and a robot band. Sure to be memorable, Absolut's Electrik House will move nightlife into the future.
Similarly in London, Absolut will host a unique club experience called #ElectrikLondon, also using technology to the fullest; taking people on a 360-degree virtual reality journey. The night will include rooms wrapped in motion reactive LED screens which transform based on movements from the crowds, laser art installations and holo-gauze technology which responds to sounds.
Trend Themes
1. Biometric Bracelets - The use of biometric bracelets to track energy levels in a crowd presents opportunities for personalized experiences and targeted marketing.
2. Virtual Reality Journey - The integration of virtual reality technology into club experiences opens up new possibilities for immersive and interactive entertainment.
3. Motion Reactive LED Screens - The utilization of motion reactive LED screens in club settings allows for dynamic visual displays that respond to crowd movements, enhancing the overall ambiance.
Industry Implications
1. Entertainment - The entertainment industry can explore the use of biometric tracking and virtual reality technology to create innovative and engaging club experiences.
2. Wearable Technology - The wearable technology industry can further develop biometric bracelets to track energy levels in various settings, offering personalized insights and applications.
3. Event Production - Event production companies can incorporate motion reactive LED screens and other interactive technologies to enhance the visual appeal and engagement of club events.
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