These Limited-Edition Converse All Stars Encourage Americans to Vote
Riley von Niessen — October 28, 2016 — Fashion
Despite the controversy surrounding this year's republican and democratic candidates, the importance of voting is being instilled by many companies and celebrities -- including Converse with its new election-themed sneakers.
Using the Chuck Tailor All Star, a model that became iconic back in the 1970s, the footwear brand covers the usually canvas uppers with a more luxurious suede. On it, peace signs that are made from the American flag add some contrast.
In order to keep the election-themed sneakers relevant to the time they were made for, Converse will be releasing them at the end of October and in limited quantities. The design is finished off with a classic white sole, along with a red and white stripe to carry the patriotic theme throughout.
Using the Chuck Tailor All Star, a model that became iconic back in the 1970s, the footwear brand covers the usually canvas uppers with a more luxurious suede. On it, peace signs that are made from the American flag add some contrast.
In order to keep the election-themed sneakers relevant to the time they were made for, Converse will be releasing them at the end of October and in limited quantities. The design is finished off with a classic white sole, along with a red and white stripe to carry the patriotic theme throughout.
Trend Themes
1. Limited-edition Sneakers - Brands can capitalize on the demand for exclusivity and scarcity by releasing limited-edition sneakers tied to special events or themes like elections.
2. Political Campaign Merchandise - Creating merchandise that promotes voting and political participation allows brands to engage with their customers on important social and civic issues.
3. Iconic Brand Collaborations - Partnering with iconic brands like Converse can help businesses attract new customers and generate buzz through innovative and thematic collaborations.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage election-themed merchandise to tap into consumers' desire for unique and politically engaged fashion statements.
2. Political Campaigns - Political campaigns can explore partnerships with sneaker brands to create custom footwear that promotes voter engagement and raises funds for their cause.
3. Collectibles and Memorabilia - The limited availability of election-themed sneakers presents an opportunity for collectors and enthusiasts to acquire exclusive items and drive demand in the collectibles market.
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