The Elastico Superfly IC SE is Designed For Small-Sided Soccer
Rahul Kalvapalle — February 6, 2015 — Fashion
References: news.nike & prodirectsoccer
The Elastico Superfly IC SE is a small-sided soccer shoe that features the shimmering effect made famous on Cristiano Ronaldo's signature Mercurial Superfly CR7 boots. These shoes are sheathed in an extra layer of NIKESKIN for increased durability. A micro-textured Nike Flyknit upper enables players to enjoy a touch reminiscent of playing barefoot.
Soccer is truly a unique sport in that it can be played in so many different environments. Over time this has led to highly distinct cultures for different kinds of soccer, from the regular 11-a-side-on-grass game to street soccer, cage soccer and organized indoor five-a-side.
The Elastico Superfly IC SE, despite being designed for the five-a-side player, bears the breathtaking shimmering effect of the Mercurial Superfly CR7 boots, thereby reminding wearers that every one is a superstar in their own right.
Soccer is truly a unique sport in that it can be played in so many different environments. Over time this has led to highly distinct cultures for different kinds of soccer, from the regular 11-a-side-on-grass game to street soccer, cage soccer and organized indoor five-a-side.
The Elastico Superfly IC SE, despite being designed for the five-a-side player, bears the breathtaking shimmering effect of the Mercurial Superfly CR7 boots, thereby reminding wearers that every one is a superstar in their own right.
Trend Themes
1. Shimmering Soccer Shoes - The use of shimmering effect on soccer shoes is a unique trend that can be extended to other sports equipment such as running shoes or basketball sneakers.
2. Micro-textured Upper - The use of a micro-textured Nike Flyknit upper allows for a more natural touch that can be applied to other sports shoes and equipment such as golf gloves.
3. Small-sided Soccer - The trend towards small-sided soccer shoes reflects a broader movement towards more specialized and customized sports equipment for different playing environments and styles.
Industry Implications
1. Sports Apparel - Sports apparel companies can leverage the trend of shimmering effect and micro-textured upper on a variety of sportswear products such as leggings, jackets, and t-shirts.
2. Sporting Goods - Sporting goods companies can focus their R&D on producing more specialized and customized sports equipment for different playing environments and styles such as indoor and street soccer.
3. Athletic Footwear - Athletic footwear industry can benefit from the use of new materials that provide a more natural touch for sport-specific shoes such as football cleats and mountaineering boots.
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