The El Pais Con Tacto Ads Release Their First Braille Publication
Meghan Young — August 5, 2011 — Marketing
References: elpais & ibelieveinadv
As technology finds more and more ways to make life easier for the physically disabled, it appears like other industries are paving the way for the same; just take a look at the El Pais Con Tacto ad campaign. It signals the release of the Spanish newspaper's first ever braille publication. Although it doesn't necessarily embrace all of the new technology that has been coming around, the El Pais Con Tacto campaign shows that steps are being taken in the right direction nonetheless.
Conceived and executed by Uruguay-based ad agency Punto Ogilvy, the El Pais Con Tacto ad campaign shows a glimpse of what it would be like to be blind. The fingerprint symbolizes how the visually impaired see and interact with their surroundings, gaining information in order to live meaningful and productive lives.
Conceived and executed by Uruguay-based ad agency Punto Ogilvy, the El Pais Con Tacto ad campaign shows a glimpse of what it would be like to be blind. The fingerprint symbolizes how the visually impaired see and interact with their surroundings, gaining information in order to live meaningful and productive lives.
Trend Themes
1. Increase in Braille Publications - The El Pais Con Tacto ad campaign signals a trend of more organizations creating braille publications to cater to the visually impaired.
2. Enhanced Accessibility in Advertising - The use of braille and tactile elements in the El Pais Con Tacto campaign showcases a trend of incorporating accessibility features into advertising.
3. Technology-enabled Inclusion - The El Pais Con Tacto ad campaign highlights the trend of leveraging technology to promote inclusion and empower the physically disabled.
Industry Implications
1. Newspaper and Media - The El Pais Con Tacto campaign presents an opportunity for the newspaper industry to expand its reach and engage with a wider audience of visually impaired readers.
2. Advertising and Marketing - The use of braille and tactile elements in advertising, as seen in the El Pais Con Tacto campaign, opens up innovative opportunities for the advertising industry to create inclusive and impactful campaigns.
3. Assistive Technology - The El Pais Con Tacto ad campaign showcases the potential for the assistive technology industry to develop more tools and devices that enhance the lives of the visually impaired.
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