The EK by New Era Spring/Summer 2011 Collection Highlights Refined Hats
Michael Hines — April 1, 2011 — World
References: highsnobiety
A delayed flight doesn't look so bad after seeing the EK by New Era Spring/Summer 2011 lookbook. EK and New Era have teamed up to create a line of hats that are bringing the old-school back.
New Era is known primarily for creating fitted sports hats that are extremely comfortable but not very refined. The EK by New Era Spring/Summer 2011 collection is full of cabbie hats and fedoras that manage to toe the fine line between refined retro and vintage hipster-chic. The clothing in the lookbook was provided by the likes of SOPHNET, Steven Alan, hobo and Waste(twice), and there are definitely a few staple pieces that stand out throughout the series. If you're on the prowl for a new summer hat, be sure to check out the EK by New Era Spring/Summer 2011 collection.
New Era is known primarily for creating fitted sports hats that are extremely comfortable but not very refined. The EK by New Era Spring/Summer 2011 collection is full of cabbie hats and fedoras that manage to toe the fine line between refined retro and vintage hipster-chic. The clothing in the lookbook was provided by the likes of SOPHNET, Steven Alan, hobo and Waste(twice), and there are definitely a few staple pieces that stand out throughout the series. If you're on the prowl for a new summer hat, be sure to check out the EK by New Era Spring/Summer 2011 collection.
Trend Themes
1. Vintage-inspired Hats - The rise of vintage and retro-inspired hats is a trend that can be leveraged by designers and manufacturers to create unique and stylish headwear options.
2. Collaborations for Unconventional Designs - Collaborations between fashion brands and designers, particularly between sportswear brands and high-end fashion designers, offer opportunities to create unconventional designs that appeal to wider audiences.
3. Nostalgia Marketing - Leveraging nostalgia with retro-themed marketing campaigns can be an effective way to capture the attention and loyalty of consumers, particularly for vintage-inspired products like the EK by New Era Spring/Summer 2011 collection.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of vintage-inspired hats, collaborating with suppliers and designers to create unique headwear options.
2. Sportswear - Sportswear manufacturers can tap into the trend of unconventional collaborations and partner with fashion designers to create cross-genre apparel that appeals to wider audiences.
3. Marketing - Marketers can explore the concept of nostalgia marketing, leveraging vintage-themed campaigns to promote products that evoke feelings of nostalgia among consumers.
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