The Editions Points Campaign Advertising Their New Pocket Book Collection
Meghan Young — June 30, 2011 — Business
References: marcelparis & ibelieveinadv
There are some powerful words that have been uttered throughout history that have inspired movements and changed lives, the Editions Points ad campaign has singled out some of these more memorable lines so as to encourage people to get their hands on their famous speeches in pocket book collection.
Conceived and executed by Paris-based ad agency Marcel, the Editions Points ad campaign takes on a graphic design look that shapes each letter from each famous quote into a meaningful image that really represents what was said, when it was said and who said it.
The Editions Points ad campaign covers walls all over the city of Paris. Each one was illustrated by a different talented artist. The artist lineup includes the following individuals: KIM Florence Lucas, Emily Forgot, Am I Collective and Mario Hugo.
Conceived and executed by Paris-based ad agency Marcel, the Editions Points ad campaign takes on a graphic design look that shapes each letter from each famous quote into a meaningful image that really represents what was said, when it was said and who said it.
The Editions Points ad campaign covers walls all over the city of Paris. Each one was illustrated by a different talented artist. The artist lineup includes the following individuals: KIM Florence Lucas, Emily Forgot, Am I Collective and Mario Hugo.
Trend Themes
1. Graphic Design Typography - Using graphic design techniques to shape letters from famous quotes into meaningful images.
2. Historical Speech Memorabilia - Creating a market for pocket book collections of famous speeches from history.
3. Artistic Advertising Campaigns - Collaborating with talented artists to illustrate ad campaigns on city walls.
Industry Implications
1. Publishing - Publishing companies can invest in creating pocket book collections of famous speeches.
2. Advertising - Ad agencies can utilize graphic design techniques to create impactful ad campaigns.
3. Art - Artists can collaborate with brands to create visually stunning advertising campaigns.
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