Eddy Prabandono Creates an Oversized Sculpture of His Daughter
Emily Evans — July 20, 2011 — Art & Design
References: thejakartapost & mymodernmet
While Father's Day may have been a wee while ago, fathers like Eddy Prabandono like to show their children they care all year round. This devoted dad decided to create an enormous sculpture of his beloved daughter Luz. While Prabandono is undoubtedly a highly accomplished and talented Indonesian sculptor, his 'Luz Series' was quite the undertaking.
Eddy Prabandono used a whopping 25 tons of clay to construct this 13ft x 13ft ode to his daughter, which will be a part of the Art Jog 2011 exhibition in Yogyakarta, Indonesia, until the end of July. This exhibit created by Eddy Prabandono would certainly be a site to see in person, and one day, the pictures of it are going to hold a very dear place in his daughter Luz's heart.
Implications - Artists who incorporate references to their beloved children show their appreciation and adoration of their families. Likewise, companies looking to demonstrate their softer sides and appeal to consumer's soft-spots for family should showcase personal references and pictures of their families on their websites and during their product promotions.
Eddy Prabandono used a whopping 25 tons of clay to construct this 13ft x 13ft ode to his daughter, which will be a part of the Art Jog 2011 exhibition in Yogyakarta, Indonesia, until the end of July. This exhibit created by Eddy Prabandono would certainly be a site to see in person, and one day, the pictures of it are going to hold a very dear place in his daughter Luz's heart.
Implications - Artists who incorporate references to their beloved children show their appreciation and adoration of their families. Likewise, companies looking to demonstrate their softer sides and appeal to consumer's soft-spots for family should showcase personal references and pictures of their families on their websites and during their product promotions.
Trend Themes
1. Personalized Sculptures - Creating large sculptures of loved ones can provide a meaningful and unique form of art, and can be a trend for artists to use in their work.
2. Emotional Marketing - Companies can use personal references and pictures of their families to showcase their softer sides and appeal to consumers' emotional connection with family, which can be an effective marketing strategy.
3. Large Scale Art Installations - Creating giant sculptures can create a buzz in the art world and attract attention to art exhibitions or events, which can be a trend for art exhibitions to use in their marketing efforts.
Industry Implications
1. Art - Artists can take advantage of the trend of creating personalized sculptures to create unique and meaningful art pieces.
2. Marketing - Marketing companies can leverage the trend of emotional marketing by incorporating personal references to family in their advertising campaigns.
3. Event Planning - Event planners and organizations can use large scale art installations as a trend to create more buzz and attention for art exhibitions and events.
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