Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,710 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,710 cutting edge ideas.

Organic Buckwheat-Filled Pillows

Clean the Sky - Positive Eco Trends & Breakthroughs

Hullo Pillows are Comfortable and Environmentally Friendly

— March 21, 2018 — Eco
Those looking to rest peacefully may want to invest in Hullo Pillows- a new eco-friendly sleep brand that sources its materials from organic cotton and buckwheat.

These pillows are both durable and breathable, offering a great night's sleep that one can feel good about. The crisp bedding is comprised of a pillow slip that's made from organic cotton, making for a comfortable place to rest one's head. What really sets this pillow apart from the rest, is its filling, which is comprised of hulls of buckwheat. If the filling isn't to one's liking, the conveniently zipped casing can be unzipped, and the buckwheat can be emptied until it feels perfect.

The Hullo Pillow is ideal for anyone looking to make environmentally conscious decisions, even when they're asleep.
Trend Themes
1. Eco-friendly Bedding - The trend of using sustainable and organic materials for bedding is disrupting the traditional bedding industry and may present opportunities to launch new green brands.
2. Adjustable Pillows - The trend of customizing pillows based on personal preference and body shape is shaking up the sleep industry and presents opportunities for companies to develop innovative products.
3. Natural Fillings - The trend of using natural fillings such as buckwheat, bamboo, and feather in pillows and other bedding products is disrupting the traditional bedding industry and presents opportunities for e-commerce companies to launch innovative sleep brands.
Industry Implications
1. Bedding Industry - Companies in the bedding industry can harness the trend of eco-friendly, natural, and customizable pillows to expand their product lines and reach new markets.
2. E-commerce Industry - E-commerce companies that focus on sustainable and natural sleep products such as Hullo Pillows can capitalize on the trend of eco-friendliness and attract environmentally conscious consumers.
3. Health and Wellness Industry - The trend of adjustable and natural pillows resonates with the health and wellness industry, as companies can market the benefits of better sleep and spinal alignment for better overall health.
1.2
Score
Popularity
Activity
Freshness