The Juggernaut App Encourages Indian Smartphone Users to Read More
Rahul Kalvapalle — April 23, 2016 — Tech
References: juggernaut.in & mashable
Juggernaut is an innovative new e-book app that is designed to encourage Indian smartphone users to read more.
Launching with 100 book titles to begin with, this e-book app costs anywhere between 15 cents and $2.25 depending on the options selected. The titles include serialized erotic short stories by Indo-Canadian adult film star Sunny Leone as well as titles by Booker Prize-winning writer Arundhati Roy, historian William Dalrymple and businessman Rajat Gupta.
These e-books have been specially adapted for smartphone-based reading, hence the focus on shorter reads and serialized stories.
India is not only home to an increasing number of literate people but also happens to be the second-largest smartphone market in the world, something which bodes well for the Juggernaut e-book app's popularity and success going forward.
Launching with 100 book titles to begin with, this e-book app costs anywhere between 15 cents and $2.25 depending on the options selected. The titles include serialized erotic short stories by Indo-Canadian adult film star Sunny Leone as well as titles by Booker Prize-winning writer Arundhati Roy, historian William Dalrymple and businessman Rajat Gupta.
These e-books have been specially adapted for smartphone-based reading, hence the focus on shorter reads and serialized stories.
India is not only home to an increasing number of literate people but also happens to be the second-largest smartphone market in the world, something which bodes well for the Juggernaut e-book app's popularity and success going forward.
Trend Themes
1. Digital Reading Revolution - The Juggernaut app is part of the digital reading revolution, providing an innovative platform for users to read e-books on their smartphones.
2. Serialized Storytelling - By focusing on shorter reads and serialized stories, the Juggernaut app taps into the trend of bite-sized content consumption, catering to the changing reading habits of smartphone users.
3. Mobile Literacy - With the increasing number of literate people and a booming smartphone market, the Juggernaut app has the potential to fuel mobile literacy in India and beyond.
Industry Implications
1. E-book Industry - The Juggernaut app contributes to the growth and disruption of the e-book industry by offering a new platform and business model for digital reading.
2. Mobile App Industry - The Juggernaut app presents a disruptive innovation opportunity in the mobile app industry by catering to the specific reading needs and habits of smartphone users.
3. Publishing Industry - The Juggernaut app introduces a new distribution channel and revenue model for publishers, revolutionizing the way books are consumed and monetized in the publishing industry.
0.5
Score
Popularity
Activity
Freshness
