Jordan Unveils New Luka 1 Sneakers in 'Easter' Colorway
Mickey Phoon — April 5, 2023 — Fashion
References: sneakernews
Jordan has revealed new Easter-inspired basketball sneakers of the Jordan Luka 1 sneaker model in an 'Easter' colorway. The sneakers are inspired by themes of the Easter holiday, and the sneaker model is based on NBA basketball player Luka Dončić, a three-time All-NBA First-Team player for the Dallas Mavericks.
The sneakers contain light blue uppers with a purple knit mesh base in the middle. The sneakers also have light blue overlays and a purple tongue with Luka Dončić's logo. The midsole is also in light blue but with hints of pink diamond shapes on one side and none on the other. There is also a multi-colored heel tab and a light green sole with the Jordan logo branding on it. The sneakers will be available in the coming months for $110.
Image Credit: Jordan
The sneakers contain light blue uppers with a purple knit mesh base in the middle. The sneakers also have light blue overlays and a purple tongue with Luka Dončić's logo. The midsole is also in light blue but with hints of pink diamond shapes on one side and none on the other. There is also a multi-colored heel tab and a light green sole with the Jordan logo branding on it. The sneakers will be available in the coming months for $110.
Image Credit: Jordan
Trend Themes
1. Easter-inspired Sneakers - Designing sneakers inspired by specific holidays and themes provides a unique niche in the sneaker market.
2. Athlete-inspired Sneakers - Collaborating with popular athletes to create unique designs can attract their fanbase and drive sales.
3. Multi-colored Sneaker Soles - Incorporating bold, colorful soles into sneaker design can add a unique and eye-catching element to the product.
Industry Implications
1. Sporting Goods - Manufacturers and retailers of sporting goods can use holiday-inspired sneaker designs to stand out in a competitive marketplace.
2. Fashion Retail - Fashion retailers can tap into the sneaker market through collaborations with popular athletes and unique color combinations.
3. E-commerce - Online retailers of sneakers can capitalize on the unique and eye-catching design features of these sneakers to drive online sales.
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