Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Footwear-Inspired Tire Concepts

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'DynaSync' Concept Tire Uses Treads Based on Hiking Shoes

— August 11, 2016 — Autos
Since one of the biggest benefits of hiking over driving is being able to traverse terrain that no car could handle, the DynaSync concept tire's tread is directly influenced by hiking footwear. A collaboration between Hankook Tires and Vibram, an Italian outsole manufacturer, the concept tires offer versatility in both appearance and functionality.

In terms of function, the DynaSync concept tire should improve vehicles' ability to travel over rough terrain. Further, the tessellating hexagonal pattern between the treads is meant to prevent "punctures due to gravel or stone," according to Hankook. For appearance, the tires come in multiple color compounds, allowing for a more personalized driving experience.

Beyond the DynaSync concept, the collaboration between Hankook and Vibram led to another concept tire: the DynaMix. Both of the tire concepts received 2016 Red Dot Design Awards.
Trend Themes
1. Hiking-inspired Tire Treads - There is an opportunity for tire manufacturers to collaborate with outdoor gear companies to create unique and durable tread patterns for all-terrain vehicles.
2. Personalized Tire Color Compounds - There is an opportunity for tire manufacturers to offer customizable color options for consumers, allowing for a more personalized driving experience.
3. Tread Technology to Prevent Punctures - There is an opportunity for tire manufacturers to invest in new technology to prevent punctures caused by gravel or stone, improving the reliability and safety of vehicle tires.
Industry Implications
1. Automotive - Automotive companies could partner with tire manufacturers to offer all-terrain vehicles with durable and puncture-resistant tire treads.
2. Outdoor Gear - Outdoor gear companies could partner with tire manufacturers to develop unique and rugged tire tread designs suitable for off-road driving and outdoor exploration.
3. Customization - Customization companies could partner with tire manufacturers to offer personalized tire color options, giving consumers a more customizable driving experience.
3.4
Score
Popularity
Activity
Freshness