The DVF Fall 2011 Campaign Gets Tech Savvy with Red Camera Software
Corinne Guirgis — August 9, 2011 — Fashion
Fashionistas, get ready for the eye-catching DVF Fall 2011 Campaign, which is set to stand out thanks to both the fashion-forward and tech-savvy thinking of the designer. Marrying art an technology, Von Furstenburg collaborated with Shanghai studio Zhang Huan for the incredible backdrop, which was created using state-of-the-art RED camera technology, which has recognizably been used in films like Spiderman, The Hobbit and Avatar.
Lensed by Tatiana von Furstenberg and starring rising star model Tayane Leao, the campaign features the designer's fresh fall designs with bright colors like pacific blues and pomegranate reds juxtaposed against the bland concerete stone and brick that bring out the true impact of the designs. The campaign maintains an air of sophistication and elegance throughout that all women aspire to, and is keeping fashionistas excited for the upcoming season!
Implications - Technology's growing capacities are influencing a variety of industries from fashion to music to art. All of these industries are undergoing fundamental design changes which appeal to the tech-savvy generation of consumers who are accustomed to increasingly complex computer generated imagery.
Lensed by Tatiana von Furstenberg and starring rising star model Tayane Leao, the campaign features the designer's fresh fall designs with bright colors like pacific blues and pomegranate reds juxtaposed against the bland concerete stone and brick that bring out the true impact of the designs. The campaign maintains an air of sophistication and elegance throughout that all women aspire to, and is keeping fashionistas excited for the upcoming season!
Implications - Technology's growing capacities are influencing a variety of industries from fashion to music to art. All of these industries are undergoing fundamental design changes which appeal to the tech-savvy generation of consumers who are accustomed to increasingly complex computer generated imagery.
Trend Themes
1. Tech-influenced Fashion - Fashion designers are partnering with technology studios to incorporate advanced camera technologies and computer-generated imagery.
2. Art and Technology Collaboration - The fusion of art and technology is creating innovative and captivating campaigns in various industries.
3. Sophisticated Fashion Trends - Fashion trends are leaning towards sophistication and elegance that appeals to women and the tech-savvy younger generation.
Industry Implications
1. Fashion Industry - The fashion industry is adopting technology to design and create innovative and captivating campaigns.
2. Film Industry - Advanced camera technologies and computer-generated imagery used in the film industry inspire tech-influenced fashion.
3. Art Industry - The convergence of art and technology in fashion campaigns is a disruptive innovation opportunity in the art industry.
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