CYCOP Life Has Released a Series of Durable Waterproof Socks
Niko Pajkovic — July 22, 2021 — World
References: cycop-life & kickstarter
Urban lifestyle brand CYCOP Life has released a new series of highly durable waterproof socks that aim to keep adventure-seeking nature lovers dry all summer long.
The NONSTOP 2.0 waterproof socks are designed to feel and fit like regular socks while offering customers a variety of useful and hardy features. These include a water repellent and moisture-wicking fabric, anti-grease and anti-dust technology, and non-slip grip bottoms. In addition, the socks can handle a variety of terrain, protecting your feet from mud, rain, grass, pavement, and hot sand.
With the release of these robust socks, CYCOP looks to break into the hiking/adventure market, pushing the boundaries of what all-terrain footwear can look and feel like in 2021.
The NONSTOP 2.0 waterproof socks are designed to feel and fit like regular socks while offering customers a variety of useful and hardy features. These include a water repellent and moisture-wicking fabric, anti-grease and anti-dust technology, and non-slip grip bottoms. In addition, the socks can handle a variety of terrain, protecting your feet from mud, rain, grass, pavement, and hot sand.
With the release of these robust socks, CYCOP looks to break into the hiking/adventure market, pushing the boundaries of what all-terrain footwear can look and feel like in 2021.
Trend Themes
1. Waterproof Socks for Adventure Activities - The increasing popularity of adventure activities like hiking, camping, and trekking has created an opportunity for waterproof socks that offer comfort and durability while tackling harsh terrain.
2. Sustainable Waterproof Footwear - The demand for eco-friendly, sustainable, and recyclable waterproof footwear products is on the rise, generating an opportunity for companies to develop innovative waterproof shoes/socks using bio-based materials.
3. Smart Waterproof Socks - With advances in wearable technology, there is an opportunity for the development of smart waterproof socks that can track location, monitor health, and offer personalized suggestions for optimal performance in different adventure activities.
Industry Implications
1. Outdoor Apparel and Equipment Industry - Companies in the outdoor apparel and equipment industry can capitalize on the growing trend of adventure activities by developing waterproof socks that cater to the specific needs of hikers, trekkers, and campers.
2. Sports and Fitness Industry - The sports and fitness industry can leverage the rising interest in adventure activities to introduce innovative waterproof socks that offer support, comfort, and improved performance for various sports and fitness routines.
3. Sustainability Industry - The sustainability industry can capitalize on the demand for eco-friendly waterproof footwear products by investing in research and development of bio-based materials that can be used to create sustainable and recyclable waterproof socks and shoes.
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