Nike Introduced Durable Shoe Uppers for Building Your Own NikeiD
Christopher Magsambol — October 28, 2015 — Fashion
References: kicksjordans & sneakernews
NIke's customizable collection NikeiD recently introduced durable shoe designs that are meant to take you through the winter's inclement weather. Nike's four new options fulfill a dual purpose, allowing consumers to create customized shoes as well as wear sneakers during the winter.
The new materials form the 'Warm and Dry' collection and will allow shoppers to choose between sturdy materials to form your shoe's upper. The collection features Pendleton wool, worn leather, denim, and waxed canvas as possible winter-ready options. The winterized materials will be available on various models like the Air Max 1, Air Max 90, Roshe Run, Air Force 1, and Nike Huarache. Nike has also offered some sample pieces to get your creative juices flowing, or if you like them, these models will be available for purchase.
The new materials form the 'Warm and Dry' collection and will allow shoppers to choose between sturdy materials to form your shoe's upper. The collection features Pendleton wool, worn leather, denim, and waxed canvas as possible winter-ready options. The winterized materials will be available on various models like the Air Max 1, Air Max 90, Roshe Run, Air Force 1, and Nike Huarache. Nike has also offered some sample pieces to get your creative juices flowing, or if you like them, these models will be available for purchase.
Trend Themes
1. Customizable Winter Sneakers - Opportunity for brands to offer customizable sneaker designs with durable winter materials.
2. Winterized Shoe Collections - Potential for shoe companies to develop collections with winter-ready materials like Pendleton wool and waxed canvas.
3. Dual-purpose Footwear - Disruptive innovation potential in creating shoes that can be customized and worn during inclement winter weather.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can explore using durable winter materials in their product lines for increased versatility and customer appeal.
2. Customization Services - Opportunity for customization service providers to partner with shoe companies and offer winterized sneaker options to customers.
3. Outdoor Gear - Outdoor gear manufacturers can incorporate winter-ready materials in their product offerings, expanding their target market.
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