The Duolingo App Helps Hindi-Speaking Indians Learn English
Rahul Kalvapalle — February 24, 2016 — Tech
References: itunes.apple & timesofindia.indiatimes
Duolingo has long helped many people to learn new languages for free and without making them deal with the hassle of advertisements. Now however, the service has launched a Hindi mobile app that is designed to make it easy for people in India to learn English and other languages.
The app allows for a variety of customizations, such as the ability to reduce the size of the app to keep the amount of memory used down.
The launching of the Duolingo mobile app in India is a shrewd move. India is home to the second largest number of English speakers in the world, so non-English-speaking Indians are well aware of the importance of learning the language to maximize their career potential. This will ensure that the app will be lapped up by Indian mobile users.
The app allows for a variety of customizations, such as the ability to reduce the size of the app to keep the amount of memory used down.
The launching of the Duolingo mobile app in India is a shrewd move. India is home to the second largest number of English speakers in the world, so non-English-speaking Indians are well aware of the importance of learning the language to maximize their career potential. This will ensure that the app will be lapped up by Indian mobile users.
Trend Themes
1. Lightweight Language Apps - Duolingo's creation of a lightweight mobile app tailored to Hindi-speaking Indians' desire to learn English represents a trend towards more personalized language learning experiences.
2. Tech-based Language Learning - Duolingo's use of technology to provide free, ad-free language learning is a trend in the language-learning industry towards more accessible and affordable education.
3. Localized App Development - Duolingo's focus on creating an app specifically for the Indian market demonstrates a trend towards more tailored, location-specific app development.
Industry Implications
1. Language Learning - Duolingo's app development in India highlights the potential for growth and innovation in the language learning industry.
2. Mobile Technology - The launch of Duolingo's Hindi language app in India shows the innovation and disruptive potential of mobile technology in the education industry.
3. Edtech - Duolingo's use of technology to make language learning more accessible and affordable represents a trend in the EdTech industry towards incorporating technology in traditional education methods.
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