The Duohtavuohta Lookbook 12/13 is Clean, Crisp and Cold
Meghan Young — April 6, 2012 — Fashion
References: hiekkagraphics.fi & behance.net
The Duohtavuohta Lookbook 12/13 showcases some great winter fashion. It focuses on Eskimo-like parkas, gloves, boots and more that will effectively and stylishly ward away even the most persistent chills. Stunningly shot in an arctic landscape, the snow-filled setting provides a better context for each warm piece of outerwear.
Conceived, art directed and captured by Ossi Gustafsson -- a Finland-based designer for Hiekka Graphics -- the Duohtavuohta Lookbook 12/13 is clean and crisp, just like a cold winter day. The shots were put together in a simple white booklet, which beautifully relays the quality of the outfits as much as it does for the photography and design. The images have been Photoshopped to give them a subtly surreal sense.
Conceived, art directed and captured by Ossi Gustafsson -- a Finland-based designer for Hiekka Graphics -- the Duohtavuohta Lookbook 12/13 is clean and crisp, just like a cold winter day. The shots were put together in a simple white booklet, which beautifully relays the quality of the outfits as much as it does for the photography and design. The images have been Photoshopped to give them a subtly surreal sense.
Trend Themes
1. Arctic Fashion - Opportunities for innovative and sustainable materials to create fashionable and functional winter clothing suitable for extreme cold weather.
2. Winter Lookbooks - Disruptive innovation opportunities in creating immersive and visually captivating lookbooks that showcase fashion in unique and captivating environments.
3. Photography and Design - Innovative techniques and technologies in photography and design to create surreal and visually striking images for fashion campaigns.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunities in creating innovative materials, designs, and manufacturing processes for warm and stylish winter outerwear.
2. Marketing and Advertising - Opportunities for disruptive innovation in creating immersive and visually stunning campaigns and lookbooks for the fashion industry.
3. Photography and Design Services - Innovative solutions for photography and design services that enhance the visual impact and storytelling of fashion campaigns and lookbooks.
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