Dukes Cupboard Adorns Graphic Tees with Grainy Vintage Art
Amy Duong — May 7, 2020 — Art & Design
References: dukescupboard & hypebeast
Dukes Cupboard is a vintage store based in London and it recently unveiled its collection of rare art tees in its latest editorial shoot. To capture the pieces, the brand tapped photographer Emma Williams and model Sam Roberts to showcase the designs.
The range boasts a vintage energy as the aesthetics nods to a 90s inspiration that references the time that the tees were originally made. The campaign boasts grainy visuals layered on top of one another to capture a tinged retro theme. The shirts are detailed with artwork by Vincent Van Gogh, Keith Haring, Paul Cezanne, Roy Lichtenstein, Sarah Lucas, and two Picasso pieces. The famous artwork is also complete in a grainy texture to follow the theme.
Image Credit: Emma Williams
The range boasts a vintage energy as the aesthetics nods to a 90s inspiration that references the time that the tees were originally made. The campaign boasts grainy visuals layered on top of one another to capture a tinged retro theme. The shirts are detailed with artwork by Vincent Van Gogh, Keith Haring, Paul Cezanne, Roy Lichtenstein, Sarah Lucas, and two Picasso pieces. The famous artwork is also complete in a grainy texture to follow the theme.
Image Credit: Emma Williams
Trend Themes
1. Vintage Art Fashion - Opportunity for brands to incorporate vintage artwork into fashion designs, catering to the nostalgia and appreciation for retro aesthetics.
2. 90s-inspired Streetwear - Fashion brands can capitalize on the resurgence of 90s fashion trends by creating streetwear pieces that embrace the iconic styles of the era.
3. Grainy Retro Visuals - The use of grainy visuals in photography and design can create a nostalgic and retro vibe, offering opportunities for brands to experiment with unique visual aesthetics.
Industry Implications
1. Fashion - Fashion industry can explore incorporating vintage artwork and 90s-inspired streetwear to captivate nostalgic consumers and tap into current fashion trends.
2. Art - Art industry can collaborate with fashion brands to showcase iconic artworks in a new context, attracting art enthusiasts and expanding their reach.
3. Photography - Photography industry can experiment with grainy retro visuals to create unique and captivating images that evoke a sense of nostalgia and artistic charm.
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